Qualifying Donors

Best Practices, Common Challenges, and Reflections from the Field

About This Study

Qualifying Donors

Qualification is an increasingly important component of an effective fundraising program. But despite its inherent value, few organizations dedicate the time and resources to create a qualification program grounded in best practices.

To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. This study identifies common qualification themes and challenges from our research alongside best practices from our firm’s experience.


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