Building a Major Gift Qualification Plan

A Campbell & Company How-To Guide

About This Guide

Building a Major Gift Qualification Plan

As philanthropy becomes an increasingly important revenue source for nonprofits and more frequent campaigns become a consistent element of the environment, organizations face a big challenge: how do you bring in more fundraising revenue while combating donor fatigue?

A strong pipeline fueled by qualification can help. This guide covers:

  • Qualification basics
  • A framework for qualifying major donors
  • Information on relevant trainings
  • Strategies for leveraging new and existing resources

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