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Alumni Engagement

Alumni Engagement

Alumni relations are an investment in the future.

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a chance to think bigger

How do I build relationships with alumni?

Higher education institutions are grappling with this question. But how exactly do you build a strong alumni engagement program? If the question were simple to answer, growing alumni participation rates would be the rule, not the exception.

what you get

Strong Alumni Engagement Programs Deliver Big Results

As your strategic partner, Campbell & Company will help you analyze your communications, event plans, staffing and volunteer structure, and internal relationships between alumni relations and other departments on campus.

Our experts will harness your data, working to understand how your alumni prefer to engage with you and align strategies with data backed analysis.

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Digital Donor Engagement

Are you investing enough in digital donor engagement?

Online giving makes up an increasingly large percentage of overall giving, now accounting for more than 12% of overall giving in the US.

Let us help you leverage your online tools and programs to retain donors and build a pipeline of future giving.


Clean Up Your Donor Records

Associate Consultant Aaron Conitz shares a few tips for revisiting and revamping the giving habits of your donor groups so you can evaluate your donor base and clean up your records.

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Extensive Higher Education Experience

In an era of declining state support and the “elusive young donor,” alumni engagement is an important component of a university’s ability to mobilize its broad community to achieve its vision with private philanthropic support.

Campbell & Company has dedicated significant resources to researching and analyzing alumni engagement leading practices.

Our proprietary Alumni Engagement Maturity Model allows institutions to score nine different areas of their alumni engagement program on a four-point scale, from under-performing to best-in-class.

The Alumni Online Strategy Sheet shares eight ways colleges and universities can develop closer bonds with alumni online.

Creative Digital Engagement Strategies for Colleges and Universities shares examples of engagement strategies from higher education institutions across the country, plus implementation tips.

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Areas of Expertise

By engaging stakeholders at every level and listening to what they have to say, we can capture why your mission matters and why it deserves transformative philanthropic support. Our services take you from planning to success.

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You Want To Create Change. So Do We.

Through a 360° approach, our team can help you achieve your goals, create greater impact, and move your mission forward.

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