Major Giving During a Crisis

An article collection to help your major gift team navigate challenging times

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Major Giving During a Crisis

This article collection explores how to make the most of the four pillars of major gift fundraising—Leadership, Staff & Systems, Case for Support, and Donor Engagement—in times of crisis. If your organization is navigating a challenging situation, we know now more than ever is the time to stick to your mission and implement best practices.

In this collection, we shared strategies to help build relationships, leverage donor data, tweak donor communications, and retain high-performing fundraisers.


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