The Comprehensive Guide to GivingTuesday 

With a maturity model to assess your past efforts, a timeline, and detailed planning tips 

About This Guide

The Comprehensive Guide to GivingTuesday

Since its inception in 2012, we’ve seen exponential growth in the popularity and visibility of GivingTuesday. Our Comprehensive Guide to GivingTuesday can help you make the most of this giving day.

Use the maturity model to assess your previous GivingTuesday efforts and identify opportunity areas. Follow the step-by-step plan and timeline to stay on track. And use our strategies and quick tips to optimize the GivingTuesday content you deliver. 

We hope this guide gives you the tools to leverage GivingTuesday, inspiring gifts that will strengthen the fabric of your community. 



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