Assessment of Major Gift Potential
Forecast effectively. Plan accordingly.
What is the capacity of your prospect pool? Are you effectively using your staff and resources? The key to a successful major gifts program is the comprehensive understanding of your organization’s major gifts potential and capacity. Whether you’re seeking to better understand how to allocate your resources and staff or the data supporting your major gift work, Campbell & Company strategically examines how your organization manages the interaction between staff and prospects.
Our goal is to help you build your major gift program effectively and enhance your efforts strategically. With this assessment, our team answers the most pivotal questions in major gift fundraising with specific and tailored recommendations about how to best use your database, deploy staff, and leverage volunteer leaders to support major gift fundraising.