If your organization was planning to “go public” this year, your announcement plans have probably changed.
You may have added to or revised your campaign case to account for current events, and you are likely considering a digital rollout of the campaign, with any larger kickoff or celebration events postponed to a later date. In this case, social media will play a central role in sharing information and creating excitement among your constituents.
As you enter this next phase, you’ll need to build on your momentum while also making a significant pivot in messaging strategy to engage your broader community. Throughout the public phase and beyond, think of social media as a two-way street: a channel to push out campaign-related content and a catalyst for community building.
I compiled a list of 10 tips to guide your social media efforts at this inflection point.