Nonprofit News

Access the latest news in the nonprofit sector.

Kelsey Nelson

Kelsey Nelson is a Consultant at Campbell & Company. Kelsey’s passion for nonprofits drives her efforts to help them achieve and sustain growth through the power of philanthropy.

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If your organization was planning to “go public” this year, your announcement plans have probably changed.

You may have added to or revised your campaign case to account for current events, and you are likely considering a digital rollout of the campaign, with any larger kickoff or celebration events postponed to a later date. In this case, social media will play a central role in sharing information and creating excitement among your constituents.

As you enter this next phase, you’ll need to build on your momentum while also making a significant pivot in messaging strategy to engage your broader community. Throughout the public phase and beyond, think of social media as a two-way street: a channel to push out campaign-related content and a catalyst for community building.

I compiled a list of 10 tips to guide your social media efforts at this inflection point.

Campaigns, Blog, online fundraising

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As we monitor the news from national and public health authorities about coronavirus and follow guidelines to help slow its spread, Campbell & Company is also committed to helping our clients and the sector at large navigate financial challenges posed by the pandemic.

While the depth of COVID-19’s economic impact is hard to predict at this point, we’re encouraged to see so many organizations leveraging digital resources and technology to continue their work. Colleges and universities are moving to remote learning, conferences are going virtual, and corporations are equipping employees to work from home.

But what about fundraising? How can nonprofits remain connected to their constituents and raise the revenue their programs require in these days of social distancing? Here are four ways we recommend using digital engagement to maintain fundraising momentum—even if it means flipping the script.

Fundraising Tips, Fundraising, Blog, online fundraising

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Earlier this year, we published Your Summertime GivingTuesday Checklist to help you prep for December 3rd from June to August. Now, it's time for a deep dive into planning! To help you every step of the way, we're re-releasing The Comprehensive Guide to GivingTuesday. 

Download The Comprehensive Guide to GivingTuesday.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

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December 3, 2019 may be months away, but now is the time to start prepping for GivingTuesday. Use the summer to analyze last year’s efforts and plan for a giving day that meets all your goals.

The Campbell & Company Online Fundraising team created a checklist of GivingTuesday to-dos that you should focus on before fall hits. And if you’re prepping for another giving day, most of this content applies beyond GivingTuesday. Work through the checklist to set your team up for success in 2019!

Download the GivingTuesday checklist. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

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#GivingTuesday is only a couple months away, and November 27th will be here before we know it. Now is the time to start prepping. What does your organization have on the docket? 

After six years of #GivingTuesdays, the Campbell & Company team has learned a lot about what works (and what doesn't) when it comes to this day of global giving. 

Download the Comprehensive Guide to #GivingTuesday to get started on your giving day prep.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

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Although it’s technically still summer, #GivingTuesday is fast approaching—mark your calendars for November 28, 2017!

Since its inception in 2012, we have seen exponential growth in the popularity and visibility of #GivingTuesday. Now a global movement engaging thousands of organizations worldwide, it’s a day when charities, families, businesses, community centers, and individuals around the world will come together for a common purpose: to celebrate generosity and to give to their favorite causes.

Fundraising Tips, Campbell & Company Research Findings, Fundraising