Using Digital Engagement to Reach Donors During the COVID-19 Outbreak
As we monitor the news from national and public health authorities about coronavirus and follow guidelines to help slow its spread, Campbell & Company is also committed to helping our clients and the sector at large navigate financial challenges posed by the pandemic.
While the depth of COVID-19’s economic impact is hard to predict at this point, we’re encouraged to see so many organizations leveraging digital resources and technology to continue their work. Colleges and universities are moving to remote learning, conferences are going virtual, and corporations are equipping employees to work from home.
But what about fundraising? How can nonprofits remain connected to their constituents and raise the revenue their programs require in these days of social distancing? Here are four ways we recommend using digital engagement to maintain fundraising momentum—even if it means flipping the script.
