Nonprofit News

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According to the M+R 2018 Benchmarks Study, total online revenue for nonprofits grew by 23 percent in 2017. With online giving becoming increasingly essential to nonprofits’ fundraising models, every organization will need to make sure giving online is easy and fast.

In my work with nonprofits, I typically see three critical yet simple tactics that can boost giving. As you read through these, feel free to email me with any questions at sarah.barnes@campbellcompany.com or weigh in below in the comments section.

Nonprofit Trends, Fundraising, Fundraising Tips, Digital Fundraising, Blog

In my post, Three Critical (and Simple) Tactics for Boosting Your Online Fundraising, I talk about simplifying the path from clicking on your website or email to making a donation. For this blog, I want to dig in a bit more on a subject that I think makes a big difference in optimizing your email fundraising efforts AND one that I love talking about: calls to action.

CTAs are those buttons or graphics that grab donors’ attention, getting them to focus on what you want them to do. Whether you’re trying to get donations, volunteers, or signatures on a petition, call to action buttons are the number one driver of click-throughs on your emails, website, and other marketing materials, according to Campaign Monitor.

Nonprofit Trends, Fundraising, Fundraising Tips, Digital Fundraising, Blog

Campbell & Company teamed up with the Women’s Philanthropy Institute (WPI) at the Lilly Family School of Philanthropy to produce a four-part podcast series that combines academic research with real-world experiences and advice.

Each episode focuses on a different aspect of women’s philanthropy, sharing research findings from the WPI and on-the-ground experience from a development leader and a Campbell & Company team member. Join us as we explore how gender impacts philanthropy and what you can do to build stronger relationships with your female supporters.

Our first episode focuses on how demographics impact philanthropy—with an emphasis on how and why gender matters.

Fundraising, Fundraising Tips, Podcast, Blog

Here’s a simple truth: your story matters, but its packaging can make or break its impact. The right case materials have a special kind of power; they can give fundraisers a confidence boost, get volunteers excited, and encourage donor prospects to lean-in. But unlocking these meant-to-be materials requires organizations to take a breath, step back, and strategize.

Communications Strategies, Fundraising Communications, Blog

U.S. charitable giving surpassed the $400 billion mark in 2017, but there’s strong evidence that the number of individuals giving to nonprofits is in decline. From 2000 to 2014, the share of Americans making charitable contributions decreased by nearly 11 percent.[1]

This trend is troubling for a number of reasons, but a major concern for development shops should be their donor pipeline. If less Americans are giving to charity, how will this affect future fundraising revenue?

Download our mid-level giving maturity model to score your program.

Fundraising, Fundraising Tips, Blog

Major giving is a critical part of funding for California nonprofits, which is why fundraisers and consultants are constantly discussing major giving best practices. But are these approaches working in practice?

In 2018, Campbell & Company set out to answer this question. Through a comprehensive survey and a series of interviews, we gathered information from California nonprofits across sectors to understand how organizations are approaching major giving and what is working well. 

Download the study to review our research findings.

Campbell & Company Research Findings, Fundraising, Fundraising Tips, West Region

In September, we published an article on the basics of donor-advised funds (DAFs), outlining why this giving vehicle is important, how it works, and what types of sponsoring organizations can manage DAFs.  

Now, we’re following up with a blog focused on DAF holders, answering an important question for today’s development officers: how do I work with and engage this donor segment? 

Fundraising Tips, Fundraising, Blog

You’re midway through a major fundraising campaign, and it’s time to take stock. Are you still on track to reach your goals? What course corrections do you need to make to your campaign plan? And what does a path to success really look like at this stage? 

Chances are, you started out with a solid plan at the beginning of the campaign. You invested time and resources to gauge stakeholder interest and develop a document to guide you through the unknown ahead. But halfway through, circumstances may have changed, and staff are often looking at the all-important campaign plan less and less. It’s time to refresh your strategy so it remains relevant 

Strategic Information Services, Fundraising, Campaigns, Blog

Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!

Duncan Reilly, Marketing and Business Development Associate: Welcome! Today we’re focusing on one broader topic: Arts organizations’ membership programs and how they integrate with major giving programs.

First question: what keeps membership and major gifts teams from working together? Are they just talking past each other or is something else going on?

Fundraising, Communications Strategies, Fundraising Tips, Arts & Culture Trends, Strategic Information Services, Annual Giving, Executive Search, Blog