Here’s a simple truth: your story matters, but its packaging can make or break its impact. The right case materials have a special kind of power; they can give fundraisers a confidence boost, get volunteers excited, and encourage donor prospects to lean-in. But unlocking these meant-to-be materials requires organizations to take a breath, step back, and strategize.
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U.S. charitable giving surpassed the $400 billion mark in 2017, but there’s strong evidence that the number of individuals giving to nonprofits is in decline. From 2000 to 2014, the share of Americans making charitable contributions decreased by nearly 11 percent.
This trend is troubling for a number of reasons, but a major concern for development shops should be their donor pipeline. If less Americans are giving to charity, how will this affect future fundraising revenue?
Major giving is a critical part of funding for California nonprofits, which is why fundraisers and consultants are constantly discussing major giving best practices. But are these approaches working in practice?
In 2018, Campbell & Company set out to answer this question. Through a comprehensive survey and a series of interviews, we gathered information from California nonprofits across sectors to understand how organizations are approaching major giving and what is working well.
You’re a mission-driven nonprofit professional ready to take the next step in your career. You start actively looking for a new job—attending networking events, talking to connections, applying online—and you land an interview for a position that checks all the boxes. How can you prepare for what’s next?
In September, we published an article on the basics of donor-advised funds (DAFs), outlining why this giving vehicle is important, how it works, and what types of sponsoring organizations can manage DAFs.
Now, we’re following up with a blog focused on DAF holders, answering an important question for today’s development officers: how do I work with and engage this donor segment?
You’re midway through a major fundraising campaign, and it’s time to take stock. Are you still on track to reach your goals? What course corrections do you need to make to your campaign plan? And what does a path to success really look like at this stage?
Chances are, you started out with a solid plan at the beginning of the campaign. You invested time and resources to gauge stakeholder interest and develop a document to guide you through the unknown ahead. But halfway through, circumstances may have changed, and staff are often looking at the all-important campaign plan less and less. It’s time to refresh your strategy so it remains relevant.
Sometimes the best way to answer a question is to look at it from another perspective. Our Campbell Chats bring together our diverse team to talk about the toughest questions facing nonprofits today. By looking at these questions from several points of view, we share our expertise with each other—and with the nonprofit world!
Duncan Reilly, Marketing and Business Development Associate: Welcome! Today we’re focusing on one broader topic: Arts organizations’ membership programs and how they integrate with major giving programs.
First question: what keeps membership and major gifts teams from working together? Are they just talking past each other or is something else going on?
At its best, networking is all about creating and strengthening genuine human connections. Yes, it’s a means to advance your career and search for jobs, but networking can also provide a platform for peer learning, a source of candid advice, and a space for professional camaraderie.
Once you start incorporating simple networking habits into your life, it will seem more like a natural extension of your professional routine.
Read on for six key strategies you can use to bolster your network and build connections, compiled by the Campbell & Company Executive Search team.
#GivingTuesday is only a couple months away, and November 27th will be here before we know it. Now is the time to start prepping. What does your organization have on the docket?
After six years of #GivingTuesdays, the Campbell & Company team has learned a lot about what works (and what doesn't) when it comes to this day of global giving.
Donor-advised funds (DAFs) have surged in popularity over the past decade, becoming one of the most talked about and popular giving vehicles.
But before development professionals can craft a strategy to engage DAF holders, they need a foundational understanding of the giving vehicle itself. Read on for the information you need to know about the DAF giving process, DAF sponsors, and more.