Nonprofit News

The gift table is one of the most important pieces of your arsenal as a fundraiser. But how well do you really know how to build, maintain, and use a gift table? This series goes deep on how to use this tool to advance fundraising efforts. Keep an eye out for more articles in this series, as well as an upcoming webinar!

In my 35 years in development, many tools have come and gone, but fundraising professionals have consistently used gift tables to organize their fundraising efforts. Constructed effectively, gift tables bring clarity to our work, allowing us to gut check our goals and share with others how almost any type of fundraising effort can be successful. It’s a campaign design boiled down to its simplest form.

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The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.

When it comes to philanthropy, the idea of “worthiness” is often an important factor in a donor’s decision to give. Causes are worthy of investment. Problems are worth solving. Committing to a nonprofit with a mission you believe in is a worthwhile undertaking.

But there is an insidious side to worthiness that sometimes plays out in our sector, too. When the assessment of “worthy” (and consequently: “not worthy”) is turned on the people our organizations serve, it becomes a weapon.

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The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.

Whatever your fundraising plans for 2020 were, they probably didn’t involve this much videoconferencing. Today, many nonprofits are struggling with how best to continue cultivating and developing their most valuable donor relationships without in-person contacts…yet the show must go on!

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The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.

In addition to working with clients on case development, campaign branding, and all manner of fundraising communications projects, our Communications team also pitches in to help write the firm’s final reports for campaign planning studies and development assessments. That means that we get a front-row seat to all the strategic guidance our fundraising colleagues are giving to nonprofits every day.

Want to know what’s in all those reports? Alas, confidential. But I’ll tell you what’s in none of them.

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We are in a constant state of change these days.

Organizations are working to set realistic goals for the year, increase funding to make up for short falls, continue with capital or programmatic priorities, and launch new initiatives to meet elevated needs. At the same time, board members are putting pressure on senior leaders to project fundraising revenue for the year, even as they acknowledge the uncertainty affecting fundraising efforts.

How can your team navigate this tricky situation? Enter fundraising scenarios.

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Campbell & Company is celebrating the passage of the Great American Outdoors Act, which was signed into law on August 4, 2020. The most significant new federal conservation law in 40 years, the Act will:

• Provide up $9.5 billion over the next five years in the National Parks and Public Land Legacy Restoration Fund to provide needed maintenance for critical facilities and infrastructure in our national parks, forests, wildlife refuges, recreation areas, and American Indian schools.
• Use royalties from offshore oil and natural gas to permanently fund the Land and Water Conservation Fund $900 million a year to invest in conservation and recreation opportunities across the country—helping to increase access to outdoor spaces.

In our consulting engagements with a wide range of environmental nonprofits, we’ve seen firsthand how important federal funding is to accomplishing land conservation and other objectives critical to combatting climate change, promoting human health, and protecting nature.

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Qualification—the active dialogue with a prospect that helps you better understand their capacity, linkage, interest, and inclination to support your organization—is an increasingly important component of an effective fundraising program.

But despite its inherent value, few organizations dedicate the time and resources to create a qualification program—or implement qualification activities—grounded in best practices. To address this gap, Campbell & Company spoke with organizations across sectors with a range of qualification experience and practices. 

Download Qualifying Donors, a research study. 

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