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Edith Falk Quoted in Crain’s Chicago on Choosing a Gala Sponsor

  
  
  

In today’s issue the Crain’s Chicago Business asks whether the American Cancer Society should accept Walgreens as a fundraising sponsor.

The situation is rather complicated:

A year ago, Deerfield-based Walgreen Co. signed on as presenting sponsor of the American Cancer Society's Discovery Ball, scheduled for April 26 at the Radisson Blu Aqua Hotel. Walgreen's president and CEO, Greg Wasson, and his wife, Kim, are gala co-chairs.

Mr. Wasson is a member of the local chapter of CEOs Against Cancer, an American Cancer Society-sponsored group of 70 or so high- powered area executives dedicated to raising money  to fight cancer. Walgreen is a founding member of the American Cancer Society's board of ambassadors, which  is charged with making Discovery Ball a financial success. The event, which has netted a total of more than $17 million since its founding eight years ago, is one of the area's most lucrative galas.

Edith Falk, Chair of Campbell & Company, gave her take on how gala chairs are chosen.

Sponsors, especially those that donate tens of thousands of dollars to an event, don't just walk in off the street; they're chosen from a list of avid supporters. “There's a history of support and involvement,” says Edith Falk, chairman of Campbell & Co., a Chicago-based fundraising consultancy. “If the right process is in place, your gala chairs come out of your top donors.”  Read the article here.

Campbell & Company Releases Study: “Are We in this Together? Conversations about Fundraising in Federated Organizations”

  
  
  

Fundraising Federated Organizations

Campbell & Company recently completed a series of qualitative conversations with eight federated nonprofit organizations, seeking to better understand the fundraising relationships between these entities’ national and local arms, as well as the opportunities and pitfalls inherent in a federated structure.

The results of this work underscore the challenges of federated fundraising, including the potential for confusion among donors and concerns about donor “territory” between national and chapter staff. But our conversations also highlighted some of the opportunities that are unique to federated organizations, such as working with a supporter to craft a truly meaningful and donor-driven gift that has an impact locally and globally, or convening staff from across the country to learn from one another’s successes and challenges.

Our findings clearly show there is no single “best practice” or ideal structure for federated fundraising, but the keys to success are the same regardless of how you operate: clearly defined roles, guidelines and practices; open communication and transparency; and, most of all, a relentless focus on doing what is right for your donors.

Click here to download: Are We In This Together? Conversations about Fundraising in Federated Organizations.

Campbell & Company looks forward to continuing the conversation about federated fundraising structure during a national webinar in 2014 that will include a panel discussion delving further into the experiences, challenges and successes that national and chapter staff have faced in structuring their fundraising programs. We hope you will join us for the conversation. Please check our upcoming webinars for the exact date.

About Campbell & Company

Campbell & Company is a national consulting firm offering advancement planning, fundraising, communications and executive search services for nonprofit organizations in the education, health and medicine, arts and culture, environment, social service, and professional society fields.

Through thirty-plus years and thousands of engagements, we have helped nonprofit organizations anticipate and manage the challenges of the philanthropic marketplace. With offices around the country, Campbell & Company brings you the benefits of local knowledge, and national best practices.

Going Global: Strategies for Scaling your Professional Association

  
  
  

Strategies for Professional AssociationsIncreasingly your association members are interacting internationally, either in person, through email exchanges, or over the phone. Shouldn’t your organization be part of the conversation? A Campbell & Company webinar drove home the idea that global positioning could be part of your long-term strategy, not only to enhance your visibility and influence within your industry but also to expand your membership as well as increased philanthropic income and corporate sponsorship.

Facilitated by Campbell & Company Vice President and 24 year company veteran Marc Hilton, the webinar featured Jane Boyce, Director, Member Programs and Services of the Society of Petroleum Engineers (SPE); and Marisa Raso, Membership and Communications Director with the International Association of Forensic Nurses (IAFN).

A 2013 study by the American Society of Association Executives (ASAE) demonstrated the following globalization trends impacting associations:

  • 47% of ASAE members have held meetings outside of the U.S.

  • 42% of their organizations have global or international members

  • 27% have global or international board members

  • 17% have offices outside of the U.S.

International vs. global: there is a difference

While the terms “global” and “international” are often loosely interchanged, it is now commonly accepted that there is a difference when it comes to association management. “International” means the association operates in two or more countries, but not necessarily worldwide, with a focus still in a base country. On the other hand, a “global” association operates in several geographic regions or worldwide, with a commitment to international decision making and simultaneous “headquarters” located in more than one region.

Associations can start with an international branch but can keep their sights on a true global vision, one in which they have developed a major presence around the world, on every continent. Yet that doesn’t mean that they should give up local identities.

When entering a new region, the SPE searches out local champions who understand needs and can create interest with their colleagues. Once a new presence is developed, the SPE continues its local commitment with training programs and conferences specific to the area.

Tiered dues can counter economic disparities

At some point associations that expand globally recognize that the ability to pay dues varies widely by region. A $100 annual membership may seem doable for a member living in New York City but is quite out of the realm for a prospective member living in a developing country. Both of the panel guests explained that their associations offer tiered dues that are based on World Bank classifications of gross national income per capita.

Governance may require a shake-up

It’s difficult to be truly global with a U.S.-controlled board operating out of a U.S.-based headquarters. Both the SPE and the IAFN have gradually introduced more international representation within their boards and their committees. The SPE board has six U.S.-based directors and 10 from other countries. They also have two at-large board positions that can be filled strategically to provide input to fill a certain technical background or to represent a country that has been targeted for growth.

With over 55% of its members living outside of the U.S., the IAFN changed its bylaws in 2007 to bring in international board members as a way of formalizing its commitment to expand globally. The association’s current president is Canadian, the first member from outside the United States to head the organization. 

To be effective globally, association leadership should plan on spending a lot of time on the road, meeting with members and attending conferences. This type of networking helps to better understand and appreciate worldwide issues, which that may differ from a leader’s home base. This first-hand education may even spur a change in strategic directions.

Where decisions are made is equally as important as who makes them. Although the SPE originated as an organization centered in Richardson, Texas, a suburb of Dallas, the association no longer considers Dallas its headquarters. It now lists all of its worldwide offices in alphabetical order, giving no prominence to one over another. This may seem like a bold move to organizations used to centralized control, but it helps gain credibility. And, according to Jane Boyce, “We feel this has contributed to our overall success, financial health, and stability.”

Communicating and fundraising dos and don’ts

There are some considerations when reaching out to a global stage. Marc Hilton provided some guidelines for communicating across borders:

  • Use global standards for dates and currencies

  • Avoid terms like “foreign,” “domestic,” or “international”

  • Recognize geographical boundaries as regions or continents rather than U.S. vs. non-U.S.

  • Keep communication direct and straightforward, and avoid slang and abbreviations, to assure widespread understanding

View globalization as a process

Developing a presence outside of the U.S. takes planning and coordination. The board needs to be fully committed, which may take some time. And there are legal and political considerations to be resolved before setting up operations in another country. For that, Jane Boyce suggested seeking guidance and contacts from members already living in the area who are familiar with procedures and the culture.

But with the continued growth in the world’s professional class, along with new technologies that enable virtual interaction and collaboration, globalization may be the best way to ensure participation in, if not leadership of, your industry’s worldwide conversation.

About the Campbell & Company Association Practice

The Campbell & Company Association Team helps associations and professional societies develop more sophisticated governance, membership and engagement strategies. Through our extensive experience and knowledge base, the Association Team builds consensus among leaders, staff, and volunteers around engaging members beyond the limits of membership and sponsorship. For 37 years, we have helped hundreds of association and professional societies succeed in growing and sustaining their programs.

Campbell & Company maintains offices in Chicago, Los Angeles, Portland, the San Francisco Bay Area, Seattle, and Washington, DC. For more information, please telephone (877) 957-0000 toll free, email info@campbellcompany.com or visit www.campbellcompany.com.  

Facebook Tests New Donate Feature

  
  
  

facebook what would i say app defaultToday Facebook unveiled a new feature to help nonprofits raise money this holiday season.

Nineteen nonprofits, including the American Red Cross, Livestrong Foundation, and Unicef, now have the ability to receive donations through their Facebook page with a donation feature. 

When supporters land on a charity’s Facebook page, they can select the “donate now” button, enter the amount they want to give and their payment information, and share the fact that they gave through their news feed.

According to Facebook 100 percent of the online contributions will go directly to charity.

Facebook plans to offer the donate button to all nonprofits soon. The reactions from the fundraising community are varied. Read the complete article.

Marc Hilton Quoted on How Associations Can Achieve Campaign Success

  
  
  

Marc Hilton describe the imagewas recently quoted in the latest issue of the Management Membership Report on how   associations can achieve campaign success. Particularly, Hilton shares how Campbell & Company worked with the Society of Exploration Geophysicists (SEG) Foundation  to closed its first-ever major fundraising campaign with an impressive total: $17 million from 112 individuals, 21 corporations and three local sections within the SEG.

SEG’s former Associate Executive Director Peter Pangman recalls “Originally, the board wanted to do a $20 million campaign raising all unrestricted funds. But Marc did the early research by checking in with prospective donors, both individual and corporate. We refined our program plans and eventually raised $17 million, most of it in restricted funds. We learned you have to tie your fundraising to your donors’ passion.” As a result of this research with donors, the campaign received both its name and its focus: Advancing Geophysics Today, Inspiring Geoscientists for Tomorrow.

Read more about next steps and outcomes.

Inspired by #GivingTuesday Stories, Campbell & Company Gives Back

  
  
  

 #GivingTuesday

Although the official #GivingTuesday is over the giving continues. In celebration of #GivingTuesday, Campbell & Company requested submissions from people like you, asking to share how they contributed on this inspiring and “unselfie” day of giving.

Campbell & Company pledged to donate 25 dollars to four charities representing diverse missions.

For the second year in a row you surprised us with an incredible flow of responses and unconditional benevolence. We were delighted to hear so many caring stories come our way from all corners of the nation. Your stories varied from supporting veterans and your Alma mater, to backing social causes and promoting philanthropy by hosting events.

Many of you skipped Black Friday and Cyber Monday and gave back. Raeann Olsen-Jackson of Almost Home, made charitable gifts in honor of her friends and family at charities that they care about.

Jeff Pickering and his Kern Community Foundation used Guidestar DonorEdge data to produce a local Charity Giving Guide to encourage local giving in the rural California community. The guide was distributed to 30,000 households through The Bakersfield Californian newspaper. Their mayor and county board proclaimed December 3 "Giving Day."

Patty Franson made a gift to one of her favorite research causes, the Center for Investigating Healthy Minds at the University of Wisconsin-Madison.

Sally Zelonis donated to Gorilla Doctors in honor of Dr. Jan Ramer, a former senior vet at the Indianapolis Zoo. Powered by the non-profit Mountain Gorilla Veterinary Project and the UC Davis Wildlife Health Center, Gorilla Doctors' veterinary team is helping ensure the survival of mountain and Grauer's gorillas in Rwanda, Uganda, and the Democratic Republic of Congo.

Whether it was a donation of your time, effort or funds we applaud and thank you for your generosity and “unselfie” demeanor.

Campbell & Company donated $25 to each of the following organizations:

Almost home

 

 

 

Kern Community Foundation

 

 

 

Center for Investigating Healthy Minds

      

 

Gorilla Doctors

 

 

 

#GivingTuesday
   

About Campbell & Company

Campbell & Company is a national consulting firm offering advancement planning, fundraising, communications and executive search services for nonprofit organizations in the education, health and medicine, arts and culture, environment, social service, and professional society fields.

Through thirty-plus years and thousands of engagements, we have helped nonprofit organizations anticipate and manage the challenges of the philanthropic marketplace. With offices around the country, Campbell & Company brings you the benefits of local knowledge, and national best practices.

Campbell & Company Helps “Push the Give” As Part of #GivingTuesday

  
  
  

GivingTuesday2

It is holiday season which means #GivingTuesday is around the corner!

For the second year in a row, Campbell & Company is part of #GivingTuesday, a nationwide movement that harnesses the power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.

“In a perfect world, we might give every day,” says Marian Alexander Deberry, Director, Executive Search at Campbell & Company. “Giving Tuesday reminds us to honor our own generosity.”

Scheduled for December 3, 2013 – the Tuesday after Thanksgiving –and the day after the famed “Black Friday" and “Cyber Monday”, #GivingTuesday leverages the power of social media to create an opening day for giving.

#GivingTuesday has already inspired over 1,400 organizations and people in all 50 U.S. states and around the world to take collaborative action. Each aims to improve their local communities and give back in better, smarter ways to the charities and causes they support and help create a better world.

“Lifelong giving relationships can start anywhere, and they usually start small,” says Andrew Brommel, Director, Communications Consulting at Campbell & Company. “Every gift that #GivingTuesday inspires—large or small—is a chance for an organization to build a longer-term connection. It’s a very simple idea on its own, but for organizations that can connect it to a strong fundraising and communications program, it has great potential.”

“#GivingTuesday puts a spotlight on the opportunity to make a difference through philanthropic action,” says Adam Wilhelm, Senior Consultant at Campbell & Company.

Members of Campbell & Company have made their commitment for the giving season.

“Giving Tuesday is an important reminder of the impact our sector can have on our local, national, and international communities,” says Carrie Dahlquist, Director, Strategic Information Services at Campbell & Company. “And I’m honored to help support nonprofit organizations and their constituents in their missions to change the world one gift at a time.”

 “#GivingTuesday encourages us be more thoughtful and deliberate about our philanthropic giving,” says Jeff Wilklow, Vice President at Campbell & Company.  “As a parent, I particularly appreciate the opportunity Giving Tuesday provides to continue the conversation with my family about the importance of being involved and supportive members of our community.”

How are you giving back this #GivingTuesday? Share with us how you are giving back and your charity of choice will be eligible to receive $25 donation from Campbell & Company! 

About #GivingTuesday

#GivingTuesday is a movement to celebrate and provide incentives to give. It will culminate with a national day of giving on November 27, 2012. This first-of-its-kind effort harnesses the collective power of a unique blend of partners— charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season.  #GivingTuesday will inspire people to take collaborative action to improve their local communities, give back in better, smarter ways to the charities and causes they celebrate and help create a better world. #GivingTuesday will harness the power of social media to create a national moment around the holidays that is dedicated to giving, similar to how Black Friday and Cyber Monday have become days that are synonymous with holiday shopping.

A team of recognized experts and influencers, initially convened by leaders of 92nd Street Y and supported by a core group of founding partners, are spearheading this effort. Founding partners include United Nations Foundation, DonorsChoose.org, Mashable, Blackbaud, charity: water, GlobalGiving, Iraq and Afghanistan Veterans of America (IAVA), Kiva, Darden Restaurant Group, Groupon, Unilever, United Way, The Case Foundation and VentureThree Capital. Leaders in philanthropy, social media, innovative giving, grassroots organizing, marketing and communications are providing counsel and resources to help build this movement.

To learn more about #GivingTuesday participants and activities or to join the celebration of giving, please visit:

Website: www.givingtuesday.org
Facebook:
www.facebook.com/GivingTuesday
Twitter:
twitter.com/GivingTues

About Campbell & Company

Campbell & Company is a national consulting firm offering advancement planning, fundraising, communications and executive search services for nonprofit organizations in the education, health and medicine, arts and culture, environment, social service, and professional society fields.

Through thirty-plus years and thousands of engagements, we have helped nonprofit organizations anticipate and manage the challenges of the philanthropic marketplace. With offices around the country, Campbell & Company brings you the benefits of local knowledge, and national best practices. 

Please visit www.campbellcompany.com for more information.

Campbell & Company Celebrates #GivingTuesday. We Want to Hear From You!

  
  
  

#GivingTuesday™ began its life as a simple idea and we’ve embraced it right from the start. 

GTpeople

#GivingTuesday is harnessing the collective power of a unique blend of partners—charities, families, businesses and individuals—to transform how people think about, talk about and participate in the giving season. Coinciding with Thanksgiving and the commencement of holiday shopping, #GivingTuesday motivates people to give back to support their local communities to create a better world.

Taking place on Tuesday, December 3, 2013 – the Tuesday after Thanksgiving – #GivingTuesday is creating a national moment around the holidays dedicated to giving.  

As #GivingTuesday team likes to put it “We have a day for giving thanks. We have two for getting deals….Wouldn’t it be great to have a day for giving back?”

How it all started…

New York’s 92nd Street Y has been the reagent for #GivingTuesday, bringing the expertise of 140 years of community-management to the project, and providing #GivingTuesday a home.

The United Nations Foundation joined as partners, bringing their strategic and communications power to the project.

An amazing team of influencers then offered their ideas, contacts and wisdom to help shape and improve the concept.

A powerful list of corporations and non-profits agreed to be founding partners, helping spread the word and committing to their own #GivingTuesday initiatives.

And, since then, countless organizations, friends and leaders have all added their support and talents to make #GivingTuesday a reality.

But what really matters is YOU. #GivingTuesday relies on people everywhere playing their part to make it a real success.

How are you giving back? How are you spreading the word?

Share with us below how you are giving back and your charity of choice will be eligible to receive a $25 donation from Campbell & Company

Edith Falk Quoted in the Chronicle on Confronting Changes in Philanthropy

  
  
  

CP

Philanthropy 400The Chronicle’s annual ranking of the charities that raise the most money from private sources reflect stark differences in how wealthy donors and donors of more modest means have recovered from the most recent recession.

United Way Worldwide has held the No. 1 spot on the Philanthropy 400 with Fidelity Charitable at the No. 2 spot for the second year in a row. Based on the current picture the lineup might look different going forward. 

Edith Falk, Chair of Campbell & Company, recently gave her take on the confronting changes in the world of philanthropy in an interview to the Chronicle saying “It was difficult for companies to mount aggressive fundraising campaigns while they were laying people off,” she said.

Working conditions have changed sharply since United Ways’ heyday decades ago, with people changing jobs more frequently, companies offering less job security to their workers, and CEOs who are less willing to tell their employees to give to United Way, Ms. Falk said.

For the complete article click here.

Announcing 2013-2014 Campbell & Company Webinar Series

  
  
  

CC webinar 2013 14

 

Campbell & Company is pleased to announce its 2013-2014 webinar series.

Here is the complete list of webinars. All webinars are free.

 

Fundraising Communications 101: Defining Your Case for Support Part one of three

Join us on Wednesday, September 25, 2013: 12:00pm - 1:00pm CT

Andrew Brommel, Director, Communications Consulting will lead a series of webinars examening one question so many nonprofit organizations struggle with: How do we communicate with our supporters? Specifically, we'll look at: Articulating a clear institutional vision that inspires, Conveying your rationale for philanthropic funding & Defining a focused set of funding priorities for donor support. Learn more.

Register Now

 Going Global: Strategies for Scaling Your Professional Association

Join us on Wednesday, October 9, 2013 at 12:00 - 1:00pm CT

Marc Hilton, Campbell & Company’s resident professional association specialist, joined by Marisa Raso, Membership and Communications Director, International Association of Forensic Nurses, and Jane Boyce, Director, Member Programs and Services, Society of Petroleum Engineers, will address key issues surrounding implications for professional societies going global. Learn more.

Register Now

From Fuzzy to Sticky: Creating a Compelling Case Statement for Your Hospital

Join us on Wednesday, November 7, 2013 at 12:00 - 1:00pm CT

Campbell & Company Vice President Tom Wilson, joined by Stephanie Cline, Executive Director, Harrison Medical Center Foundation (metropolitan Seattle) and Joyce Mallman Law, President, University Hospital Foundation (Edmonton, Alberta, Canada) will share their experiences of transforming an uncertain case in one instance and a fuzzy case for equipment into compelling and sticky case statements for nurse education and a national class brain center. Learn more.

Register Now
Fundraising Communications 201: Developing Messages for Donors

Join us on Wednesday, December 4, 2013 at 12:00 - 1:00pm CT

Our Fundraising Communications series examines one question so many nonprofit organizations struggle with: How do we communicate with our supporters?

Andrew Brommel, Director, Communications Consulting, will build on the foundation we’ve established in 101 (“Defining Your Case for Support”) to focus on how to develop your case for support into philanthropic messages that resonate with your donor audiences. Learn more.

Register Now

Crowdfunding 101: A Dynamic Tool for Fundraising

Join us on Thursday, January 16, 2014: 12:00pm - 1:00pm CT

During this interactive session, we will discuss how this new fundraising tool can help overcome some of our current fundraising challenges, meets the needs of our ever-changing constituencies, and provide an effective pathway to increase our donor population. Brian Kish, Annual Giving Consultant at Campbell & Company and Sr. Vice President at University of Arizona Foundation, in partnership with Michael Greenberg, CEO at ScaleFunder, we will look at how this technology works and how it might work for you. Learn more.

 Register Now

Creating and Managing Effective and Balanced Scorecards for Your Organization

Join us on Wednesday, January 22, 2014 at 12:00 - 1:00pm CT

A scorecard is an important tool that enables an organization to align business activities with its vision and strategy, gain buy in from key stakeholders, improve internal and external communications and monitor its performance against strategic goals. Carrie Dahlquist, Director of Strategic Information Services, Campbell & Company, will lead the webinar. Ms. Dahlquist has helped a number of institutions from a wide range of operational budgets develop scorecards. Learn more.

Register Now

Fundraising Communications 301: Creating Fundraising Materials that Work

Join us on Wednesday, February 5, 2014 at 12:00 - 1:00pm CT

Our Fundraising Communications series examines one question so many nonprofit organizations struggle with: How do we communicate with our supporters? This third and final session completes the progress we’ve begun in 101 (“Defining Your Case for Support”) and 201 (“Developing Messages for Donors”) by examining how to develop your case for support and philanthropic messages into fundraising materials. Learn more.

Register Now

 

We have more educational webinars comming up in 2014. Please check out our Webinars page for the complete list.

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