The Children’s Inn at the National Institutes of Health welcomes children and families who come to the world’s foremost medical research center seeking hope, healing, and answers. All families whose children receive treatment or participate in clinical trials at the NIH stay can stay at the Inn for free—but the Inn is much more than a convenient, affordable place to stay. It’s a support system for people grappling with the unthinkable, a place with insightful therapies, and a home for healing with programs and activities to help cope.
Capturing the scope of what The Inn does for children and families and the role it plays in advancing medical breakthroughs was a complex task. The case for support needed to reflect the Inn’s impact on children, families, the community, the NIH, and the world—and describe the impact that philanthropy can make at every level.
To develop The Inn’s case for support, Campbell & Company led the Inn through an inclusive, collaborative process involving staff, volunteers, grateful patients, NIH clinicians, chaplains, and Board members. With their insight and guidance, Campbell & Company developed a presentation deck and print piece to help leadership and fundraisers tell the story of the organization. Staff and volunteers responded enthusiastically to the case, and it has proven effective on the fundraising front—scroll down to see how!
Fern Jennifer Stone, Chief Development & Communications Officer of The Children’s Inn at NIH
“The messages we developed with Campbell & Company have been game-changing. Thanks to the all-staff training, every member of our team uses the case messages in conversations with residents, supporters, and the broader community. For my part, I work them into my remarks each time I welcome volunteers or talk at an event.”
– Jennie Lucca, Chief Executive Officer
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