Nonprofit News

Access the latest news in the nonprofit sector.

As we inch closer to the end of the year, it's time to start thinking about GivingTuesday. To this end, we published advice to help you navigate GivingTuesday during the COVID-19 pandemic. We're also re-releasing our Comprehensive Guide to GivingTuesday to give you 360° planning support ahead of the big day.

Download our Comprehensive Guide to GivingTuesday.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising

With fall right around the corner, development teams are starting to gear up for end-of-year fundraising. Since 2012, GivingTuesday has grown into an important part of the year-end push for many organizations around the country and across the globe.

But in such an unprecedented year, will GivingTuesday look different—and should your approach change? To help your team prepare and pivot, we answered four FAQs related to navigating GivingTuesday during the COVID-19 pandemic.

Fundraising Tips, Fundraising, Blog, online fundraising

If your organization was planning to “go public” this year, your announcement plans have probably changed.

You may have added to or revised your campaign case to account for current events, and you are likely considering a digital rollout of the campaign, with any larger kickoff or celebration events postponed to a later date. In this case, social media will play a central role in sharing information and creating excitement among your constituents.

As you enter this next phase, you’ll need to build on your momentum while also making a significant pivot in messaging strategy to engage your broader community. Throughout the public phase and beyond, think of social media as a two-way street: a channel to push out campaign-related content and a catalyst for community building.

I compiled a list of 10 tips to guide your social media efforts at this inflection point.

Campaigns, Blog, online fundraising


COVID-19 has altered the way we connect and forced us to reimagine how to engage alumni, parents, and donors. Shelter-in-place mandates across much of the country led to innovative ways of staying in touch and engaged through digital channels. As regions begin to reopen, but still with social distancing measures and limited capacity for gatherings, higher education institutions are rethinking their engagement strategies for the remainder of 2020.

Download our new resource: Creative Digital Engagement Strategies for Colleges and Universities.

Higher Education News, Campbell & Company Research Findings, online fundraising

As nonprofit organizations respond to the COVID-19 pandemic, the need for funding is increasing. Organizations must continue soliciting donors to fill funding gaps while respecting the current economic climate.

In response to this time of need, GivingTuesday is launching another international day of giving: #GivingTuesdayNow. Scheduled for May 5, 2020, this emergency response aims to drive philanthropy to nonprofits that are serving our communities during this global crisis.  

Your organization may be deciding whether to participate in this special day of giving, dedicating finite resources to planning and day-of management. Use our recommendations below to guide your decision-making process and make the most of #GivingTuesdayNow if you do opt in.  

Fundraising Tips, Fundraising, Blog, online fundraising

As we monitor the news from national and public health authorities about coronavirus and follow guidelines to help slow its spread, Campbell & Company is also committed to helping our clients and the sector at large navigate financial challenges posed by the pandemic.

While the depth of COVID-19’s economic impact is hard to predict at this point, we’re encouraged to see so many organizations leveraging digital resources and technology to continue their work. Colleges and universities are moving to remote learning, conferences are going virtual, and corporations are equipping employees to work from home.

But what about fundraising? How can nonprofits remain connected to their constituents and raise the revenue their programs require in these days of social distancing? Here are four ways we recommend using digital engagement to maintain fundraising momentum—even if it means flipping the script.

Fundraising Tips, Fundraising, Blog, online fundraising

How do I build relationships with alumni? Every higher education institution is grappling with this question, from the largest public universities to the smallest liberal arts colleges.

Campbell & Company addressed this challenge in the 2018 study, “Alumni Engagement: Best Practices for Building Long-Term Relationships,” and our team continues to focus on creative solutions to the alumni engagement question. While there are no silver bullets, applying best practices from online fundraising to your alumni engagement efforts can help move the needle.

Download our strategy sheet to engage alumni online.

Higher Education News, Campbell & Company Research Findings, online fundraising

This is a guest post by Ash Salleh from Campaign Monitor. 

How often do you check your email, and where? Ask anyone this question and you may realize that most people respond with, “anytime, anywhere.” With wider access to internet connections and the ubiquity of mobile phones across demographics, checking one’s email is most likely a daily habit.

In fact, the average professional spends 2.5 hours per day checking personal emails at work. This means that even in the midst of handling work-related emails, many opt to check upon communications delivered directly to them, regardless of time. People fit it in and around their schedules. That’s encouraging for marketers who depend on email as one of their primary digital channels—you can potentially reach your audience at any given moment.

Guest Blog, Blog, online fundraising

Earlier this year, we published Your Summertime GivingTuesday Checklist to help you prep for December 3rd from June to August. Now, it's time for a deep dive into planning! To help you every step of the way, we're re-releasing The Comprehensive Guide to GivingTuesday. 

Download The Comprehensive Guide to GivingTuesday.

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising



December 3, 2019 may be months away, but now is the time to start prepping for GivingTuesday. Use the summer to analyze last year’s efforts and plan for a giving day that meets all your goals.

The Campbell & Company Online Fundraising team created a checklist of GivingTuesday to-dos that you should focus on before fall hits. And if you’re prepping for another giving day, most of this content applies beyond GivingTuesday. Work through the checklist to set your team up for success in 2019!

Download the GivingTuesday checklist. 

Fundraising Tips, Campbell & Company Research Findings, Fundraising, online fundraising