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The coronavirus has made us want to reach out. For the rest of 2020, we’re going to share a new article every week that explores a topic in case development and fundraising communications, drawn from the work of our Communications team.

Most will have nothing particular to do with you-know-what—we just thought it was a good time to share as many resources as we can. We hope they may be of service, and we’d love if you would subscribe to the series and reach out with questions or ideas. Hang in there.


If you’re a fundraiser anywhere on earth right now, COVID-19 has transformed your work: from taking cultivation calls from the one room in your house with a locked door to shifting 300-person events to the internet.

But as the dust begins to settle and we actually figure out how to mute ourselves on Zoom, many of us are beginning to remember what it feels like to plan out our work in weeks and months, not days and hours.

As we venture into the wilderness of donor communications in a global pandemic, we put together a few tips for how to take the long view while continuing to be mindful of the current context.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The coronavirus has made us want to reach out. For the rest of 2020, we’re going to share a new article every week that explores a topic in case development and fundraising communications, drawn from the work of our Communications team.

Most will have nothing particular to do with you-know-what—we just thought it was a good time to share as many resources as we can. We hope they may be of service, and we’d love if you would subscribe to the series and reach out with questions or ideas. Hang in there.


Alongside the six elements of your case for support, there’s one other foundational idea that shapes every case development project we take on:

The case lives in conversation.

Or, to be a tiny bit more metal about it, the case lives or dies in conversation.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The coronavirus has made us want to reach out. For the rest of 2020, we’re going to share a new article every week that explores a topic in case development and fundraising communications, drawn from the work of our Communications team.

Most will have nothing particular to do with you-know-what—we just thought it was a good time to share as many resources as we can. We hope they may be of service, and we’d love if you would subscribe to the series and reach out with questions or ideas. Hang in there.


We’re kicking off Fundraising Communications Weekly with a deep dive into the Six Elements of Your Case for Support—the foundation for strong donor messaging in everything from major gift cultivation to annual appeals. In Part 1, we introduced the six elements on a conceptual level—now it’s time to see how they work in practice.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The coronavirus has made us want to reach out. For the rest of 2020, we’re going to share a new article every week that explores a topic in case development and fundraising communications, drawn from the work of our Communications team.

Most will have nothing particular to do with you-know-what—we just thought it was a good time to share as many resources as we can. We hope they may be of service, and we’d love if you would subscribe to the series and reach out with questions or ideas. Hang in there.


As we kick off our new Fundraising Communications Weekly series, there’s only one place to begin—the idea we return to most frequently in our work and share most regularly with our clients. Here it is:

A robust and comprehensive case for support will have strong core messages in six key areas: Context, Impetus, Vision, Plan, Credential, and Appeal. These are the six elements of your case for support. This is a big topic, so we’re going to break it into two parts. Today we’ll introduce the six elements, and next week we’ll show how they work in practice with a sample case.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series