The coronavirus has made us want to reach out. For the rest of 2020, we’re going to share a new article every week that explores a topic in case development and fundraising communications, drawn from the work of our Communications team.
Most will have nothing particular to do with you-know-what—we just thought it was a good time to share as many resources as we can. We hope they may be of service, and we’d love if you would subscribe to the series and reach out with questions or ideas. Hang in there.
If you’re a fundraiser anywhere on earth right now, COVID-19 has transformed your work: from taking cultivation calls from the one room in your house with a locked door to shifting 300-person events to the internet.
But as the dust begins to settle and we actually figure out how to mute ourselves on Zoom, many of us are beginning to remember what it feels like to plan out our work in weeks and months, not days and hours.
As we venture into the wilderness of donor communications in a global pandemic, we put together a few tips for how to take the long view while continuing to be mindful of the current context.