Nonprofit News

Access the latest news in the nonprofit sector.

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Jargon.

It’s the inspiration for a hundred too-accurate lists of “Words and Phrases Everyone Should Please Stop Using ASAP,” the incomprehensible (but extremely accurate) technical terminology we tune out during all-staff meetings, and the verbal tic we all have that makes us wince as soon as we hear it.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


When we do our Fundraising Communications webinars every year, one of the most common questions we receive in Q&A is “do I need different cases for different donor audiences (alumni, parents, corporations, foundations, etc.)?

The answer to that question is “ehhhhhh”—basically, don’t waste time worrying about that until you’ve done all the work to produce one really great, really versatile case for support that works for a variety of uses and audiences. But there is another sense in which, yes, you do need multiple cases in your campaign. Not across audience segments, but across time.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Nothing conveys the true meaning, impact, and weight of your mission like the words of the actual people who benefit from your work every day. It’s not just a good way to engage and move your audience—it’s the best way to ensure they hear directly from the people who understand your mission best.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.

This is our second article in a series on nonprofit visioning—a process to define and clarify the aspirations that inspire nonprofit communities and move them forward. To dig further into visioning and the process we outline today, read our first entry on what a vision statement is and why it’s important here.


You’ve dreaded the questions we started with last week:

  • These plans sound great—but what do they add up to?
  • I love the new leader so far—but where are they taking the organization?
  • This sounds like what you’re already doing, just more of it. What will be different afterward?

A concise, creative vision statement that puts your organization’s deepest aspirations in focus may be the answer you’ve been looking for. But the longer you think about it… and the more important a vision statement feels… the harder it is to know where to start.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


They are the kind of donor questions we hear all the time—and dread…

  • These plans sound great—but what do they add up to?
  • I love the new leader so far—but where are they taking the organization?
  • This sounds like what you’re already doing, just more of it. What will be different afterward?

The situation and wording may vary, but the underlying question is the same: What’s your vision?

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Once you’ve labored through long weeks of work on your case statement, your campaign brand, or your annual report, and you finally arrive at a full draft that you and your core collaborators feel great about…congratulations! You’re at mile 13.

The second half of the marathon is committee review—our sector’s Olympic sport. Because we value consensus and inclusion, we put most significant organizational communications through an extensive process of committee review with staff and volunteers.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Your website is a one-stop shop where people can learn about your mission, see examples of your work in action, and give to your organization. This is what makes it the most important communications channel for most organizations.

Yet the marketplace for attention is fierce, and it can be a challenge to make sure your organization’s message is heard amid the noise. By employing web copywriting best practices, you can make your most essential information stand out—and fast. Whether you’re refreshing your “About Us” page, creating a new page for a fundraising campaign, or drafting a blog, the following tips can help you along the way.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

 

The issues are as old as America, but the political and cultural moment feels new. As more and more voices join our national dialogue around systemic racism, police brutality, and white supremacy, nonprofits find themselves rethinking how they engage and communicate with their communities.

Our Communications team has been deeply engaged in Campbell & Company’s anti-racist journey over the last few years, and many of us live these commitments within and beyond our professional lives. This moment deepens and accelerates all of it. At the same time, we are where we are—a white team with a great deal of work to do, embedded in a largely white nonprofit and philanthropic culture.

To our many colleagues who might be on the same journey, especially our white colleagues, we thought we’d share what we’re reading and learning, how we’re rethinking our work, and where we feel like we’re running into the current boundaries of our field and roles. And as always, we’d love to hear your thoughts and reflections as we all continue our work.

Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


If you’re a fundraiser anywhere on earth right now, COVID-19 has transformed your work: from taking cultivation calls from the one room in your house with a locked door to shifting 300-person events to the internet.

But as the dust begins to settle and we actually figure out how to mute ourselves on Zoom, many of us are beginning to remember what it feels like to plan out our work in weeks and months, not days and hours.

As we venture into the wilderness of donor communications in a global pandemic, we put together a few tips for how to take the long view while continuing to be mindful of the current context.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series

The state of the world has made us want to connect with more of you, more often. For the rest of 2020, the Campbell & Company Communications team is sharing a new article every week that explores a topic in case development and fundraising communications, drawn from our work.

Whether it’s thinking about how to approach fundraising communications against the backdrop of current events or tackling an evergreen challenge we see time and time again in nonprofits across the sector, these articles focus on practical tips to empower fundraising leaders in their day-to-day work. Subscribe to the series here.


Alongside the six elements of your case for support, there’s one other foundational idea that shapes every case development project we take on:

The case lives in conversation.

Or, to be a tiny bit more metal about it, the case lives or dies in conversation.

Fundraising Communications, Communications Strategies, Blog, Fundraising Communications Weekly Series