Creating Distinctive Collateral
In collaboration with SAIC’s in-house design department, we developed a unique campaign brochure with interchangeable insert cards that tell the stories of prominent SAIC students, faculty, and alumni and allow staff to alter the brochure’s look, feel, and emphasis based on the prospective donor. Bold, lean messaging lives on inset pages to maximize space for photos of students and faculty and their beautiful work, while the paper stock and stitched-together spine give the piece a hand-made look and feel.
The brochure has received several awards, including a 2016 Silver Communicator Award presented by the Academy of Interactive & Visual Arts—an invitation-only group consisting of top-tier professionals from acclaimed media, communications, advertising, creative and marketing firms.