The Challenge
The Zoological Society of Milwaukee was established in 1910 as an informal group of community leaders who bought animals and raised funds for the Milwaukee County Zoo. Today, it is a nonprofit organization with the mission to conserve, educate, and support the Zoo.
ZSM retained Campbell & Company to test a major campaign, a public-private partnership with Milwaukee County. The effort included several capital priorities as well as education programs and endowment.
The Process
We conducted a comprehensive campaign planning study and are currently providing our third year of counsel as ZSM implements a campaign for Adventure Africa, which will provide new habitats for hippos, elephants, and rhinos.
In addition, we have provided a full suite of campaign communications services including a communications plan for the life of the campaign, an extensive case development process, and a campaign name, identity, and flipbook, developed in partnership with ZSM staff.
