The Zoological Society of Milwaukee was established in 1910 as an informal group of community leaders who bought animals and raised funds for the Milwaukee County Zoo. Today, it is a nonprofit organization with the mission to conserve, educate, and support the Zoo.
ZSM retained Campbell & Company to test a major campaign, a public-private partnership with Milwaukee County. The effort included several capital priorities as well as education programs and endowment.
We conducted a comprehensive campaign planning study and are currently providing our third year of counsel as ZSM implements a campaign for Adventure Africa, which will provide new habitats for hippos, elephants, and rhinos.
In addition, we have provided a full suite of campaign communications services including a communications plan for the life of the campaign, an extensive case development process, and a campaign name, identity, and flipbook, developed in partnership with ZSM staff.