San Diego Zoo Global

The Challenge

Dedicated to saving species worldwide, San Diego Zoo Global has played a crucial role in the international conservation movement for more than 100 years. As it approached its centennial, the Zoo looked ahead to its next 100 years and sought to prepare for its first-ever comprehensive campaign.

The Process

Campbell & Company conducted a campaign planning study to engage prospects with the full scope of the Zoo’s mission. Our team also provided campaign counsel and led staff training to guide the Zoo in this momentous effort.

"Campbell & Company wow’d us with their true commitment to our organization and to the promise of making our campaign a success. Craig Hightower and the Campbell & Company team made us feel very important and delivered what they promised."

-Mark Stuart, Chief Development and Membership Officer, San Diego Zoo Global

The Impact

San Diego Zoo Global’s campaign far exceeded its $400 million goal.

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