The Challenge
Dedicated to saving species worldwide, San Diego Zoo Global has played a crucial role in the international conservation movement for more than 100 years. As it approached its centennial, the Zoo looked ahead to its next 100 years and sought to prepare for its first-ever comprehensive campaign.
The Process
Campbell & Company conducted a campaign planning study to engage prospects with the full scope of the Zoo’s mission. Our team also provided campaign counsel and led staff training to guide the Zoo in this momentous effort.
