The Challenge
ICL has a strong track record of advocacy, keeping citizens informed and empowered and bringing together diverse constituent groups to champion conservation policy.
After celebrating its 40th anniversary, ICL wanted to enhance its ability to address climate change, build its capacity for the future, and solidify its place as a conservation leader for generations to come.
ICL planned to accomplish these objectives through its first campaign since 1998 and sought expert guidance from a consulting partner.
The Process
In 2014, we began working with ICL to conduct a campaign planning study, helping to define its case for support around four key initiatives: water, energy, endowment, and an opportunity fund.
We also focused on helping ICL strengthen its identity as a philanthropic priority throughout Idaho. Following our recommendation for a $4 million campaign, ICL launched the “It’s My ID Campaign.”
Throughout this process, we continued our partnership, providing campaign counsel that included planning, benchmarking, case development, and donor engagement strategies.
