The Challenge
Since 1971, Hopelink has served homeless and low-income families, children, seniors, and people with disabilities in Washington State’s King and Snohomish counties; providing stability and helping people gain the skills and knowledge they need on their journey to exit poverty.
Responding to community needs, Hopelink decided to test a campaign in 2012 focused on enhancing facilities while expanding food programs and services for individuals facing homelessness.
The Process
Hopelink partnered with Campbell & Company to conduct an initial campaign planning study and serve as campaign counsel.
Highlights of our work included helping Hopelink develop a compelling, integrated campaign vision and case for support, and communicating how individual projects tied together to impact the community. We also guided Hopelink as they set up a major gifts program and enhanced donor engagement, providing the foundation necessary to solicit significant gifts for the capital campaign and grow annual support in years to come.
