Goodman Theatre

The Challenge

When Goodman Theatre began the process of fundraising for its move to a new theater space in Chicago’s growing downtown arts district, its leaders called on Campbell & Company to help design and implement a campaign.

Goodman’s leaders were convinced that, with proper counsel and training, they could secure the necessary gifts to build a new facility that would honor the Theatre’s long history and welcome future productions for generations to come.

The Process

As counsel, we worked with staff and volunteers to help shape a case for support that highlighted not only the outstanding work produced on the Goodman’s stages but also the new facility’s role in downtown redevelopment.

Campbell & Company also helped the Goodman build its donor base and develop strategies for a growing major gift program, thus building momentum for increased annual fundraising once Goodman Theatre moved into its new building.

"The Campbell & Company staff is exceptional. They didn’t come to the Goodman with a formulaic approach. They never said, ‘That’s not possible because that’s not how it’s done.’ They listened, learned and made great recommendations for the Goodman."

- Roche Schulfer, Executive Director, Goodman Theatre

The Impact

The successful $33.5 million campaign—which surpassed an original goal of $28 million—enabled Goodman Theatre to move into a state-of-the-art downtown theater in 2000.

Even as Goodman Theatre transitioned to its new home, Campbell & Company began working with staff and Board leadership to develop a planned giving program, the Spotlight Society.

The capital campaign also highlighted the Theatre’s need for an endowment in support of its artistic development, education, and community programs which is underway.

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