According to Giving USA 2020: The Annual Report on Philanthropy, U.S. charitable giving reached $449.64 billion in 2019, a 4.2 percent increase in current dollars over 2018. Total giving in 2017, 2018, and 2019 represent the three highest levels on record.
In 2019, individuals drove this generosity, buoyed by a robust economic environment. The S&P 500 soared 28.9 percent over 2018, while disposable personal income increased 4.3 percent and GDP grew 4.1 percent, all in current dollars. These three economic indicators are closely tied to charitable giving, paving the way for strong growth in giving in 2019.
“As our sector faces unprecedented challenges in 2020, the Giving USA data from 2019 provides vital context. It also illuminates multi-year trends that can inform how we adapt to uncertainty today and plan for the future,” explained Peter Fissinger, President and Chief Executive Officer of Campbell & Company.
“We entered 2020 with tremendous momentum: giving from three of four donor types grew in 2019, as did giving to eight of nine subsectors. Moving forward, we know that economic, political, and social factors will continue to impact charitable giving. Nonprofit leaders and fundraisers must respond with innovation and creativity, nurturing donor relationships and making a strong case for supporting their organizations.”
Changes in giving by type of recipient organization, 2017-2018, 2018-2019, and 2017-2019 (in current dollars)
Campbell & Company is proud to share Giving USA findings and contribute to advancing the nonprofit sector. Our Giving USA coverage in 2020 includes a series of virtual events. To learn more or sign up, visit our Giving USA events page.
The Giving USA Foundation released Giving USA 2020: The Annual Report on Philanthropy to the public at 8:00 a.m. Central on Tuesday, June 16, 2020. To buy Giving USA materials, please visit givingusa.org and use code campbell to receive 30 percent off.
 “S&P 500 Stock Price Index (S&P 500),” Federal Reserve Bank of St. Louis, FRED® Economic Data, 2019, http://research.stlouisfed.org
 “Personal Income and Its Disposition,” Bureau of Economic Analysis, U.S. Department of Commerce, 2019, www.bea.gov
 “Gross Domestic Product,” Bureau of Economic Analysis, U.S. Department of Commerce, 2019, www.bea.gov
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