The Challenge

In 2006, St. John’s College High School came to Campbell & Company with a history of campaign success. The School had previously conducted a successful $12.2 million capital campaign for a new gymnasium, science center and other new and improved facilities.

With plans for an $18.5 million effort to support an endowment and a number of capital projects, the School wanted to reach a wider donor base than it had in the past.

The Process

Campbell & Company provided strategic counsel throughout St. John’s campaign. In order to help the School effectively grow its donor base, we worked side-by-side with development staff to identify and engage new prospects.

The School had conducted an electronic screening of its database of more than 12,000 alumni, as well as thousands of former parents, and we helped staff interpret the results. In conjunction with additional data and research, we worked with the School to develop a list of top-tier prospects, which included a number of new names.

After identifying and qualifying these individuals, our team helped staff and volunteers implement a relationship management system and develop tailored cultivation strategies for each significant prospect.