Affinity Health System—the parent company of St. Elizabeth Hospital—embarked on a $65 million expansion. Affinity Health System sponsors asked that about 10 percent or $6 million come from the greater Fox Cities community.
Recognizing the need for outside expertise to help conduct a campaign of that scale, St. Elizabeth Hospital Foundation turned to Campbell & Company for guidance.
Campbell & Company conducted a robust philanthropic market study to test the ability of the Foundation to raise $6 million in support of the $65 million expansion.
Study participants noted the importance of physician involvement which prompted St. Elizabeth to recruit a physicians’ committee. All members made major commitments, totaling $310,700 during the first phase of the campaign.
The second phase used the physicians' committee to help compile a list of 400 potential donors. All committee members completed solicitation training, were familiarized with custom collateral materials, and given their first “ask” assignments.