The Challenge

After planning the $750 million Forever LSU campaign, the most ambitious fundraising effort ever conducted by the University, LSU was poised to grow its endowment, build cutting-edge research facilities and laboratories, expand its existing programs, and create new academic opportunities on campus and throughout the world. But before the campaign could launch, Hurricane Katrina devastated the state of Louisiana and its economy.

The Process

Campbell & Company provided campaign counsel to the Louisiana State University Foundation, helping the Foundation collaborate smoothly with the University’s main campus, AgCenter (LSU Agricultural Center) and Paul M. Herbert Law Center, as well as the LSU Alumni Association and the Tiger Athletic Foundation.

As Forever LSU progressed, disaster struck again. And again. And again. Through Hurricane Gustav, Hurricane Ike and the 2010 Gulf of Mexico oil spill, we tailored our approach to address the Foundation’s changing needs. Our efforts helped the Foundation and its fundraising partners persist through the economic impact of the disasters, and, with our guidance, LSU staff and volunteers drove the campaign to an unprecedented level of success.