The Challenge
Located in Chattanooga, Tennessee, Baylor School is a coeducational day and boarding college prep school for grades 6-12. In celebration of “one hundred years on the hill” at its present campus, Baylor tackled a strategic planning process.
The result: a campus master plan addressing pressing needs to improve the School's facilities, as well as plans to increase its endowment fund to support financial aid, the Distinguished Scholar Program, and other merit scholarships. In 2012, Baylor decided to test a significant campaign to support a range of these strategic priorities.
The Process
In 2013, we completed our campaign planning study for the School—and have provided counsel to Baylor’s Advancement and Communications departments ever since.
Communication services were a significant part of our work to support Baylor’s Forever Forward campaign, including, most notably, two versions of a campaign video to use at the School’s annual gala, on its campaign microsite, at campaign events and alumni gatherings, and during individual donor solicitations.
