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The Case for An Engagement-Forward Approach to Prospecting

The Case for An Engagement-Forward Approach to Prospecting

Campbell & Company is proud to partner with Apra University!


Webinar Recording Available Now

Determining capacity has long been the anchor of a prospect researcher’s role. We would argue that measuring engagement is equally critical to prospect prioritization and solicitation; it is also an important strategy for a more inclusive approach to Advancement and a way that we, as prospect management professionals, can contribute to a more equitable sector.

In this partner webinar, we explore why your organization should consider investing more time and resources into measuring engagement and share examples of how we have worked with a range of clients to incorporate engagement into their prospect management process at the appropriate level for their operation. At this time, the webinar recording is available on-demand to Apra members only.  

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An Engagement Scoring Case Study

Albany College of Pharmacy and Health Sciences needed a reliable and automated set of reports to provide new insights and reduce staff time spent on ad hoc reportingThey also wanted an easy way to identify constituents who were showing increasing or very high levels of engagement and were not yet being managed by ACPHS staff and to identify constituents who were engaged but who were not yet making gifts of support. 

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Questions & Answers Asked During the Webinar

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Have a question about how to track engagement data in your CRM?

Let database expert Michael Furlong, Vice President of Strategic Information Services, help make your database work for you!


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