Campaign Planning & Implementation
From the first day of planning to the party at the end, we’re here to help you build a campaign that transforms your organization.
Why Campaigns Work
Across fifty years, we’ve seen and shaped evolutions in every area of fundraising practice, and we’ve worked on every kind of fundraising project you can imagine—but there’s still something special about campaigns.
A successful campaign can take you somewhere you just can’t get to in everyday fundraising.
“Campaigns inspire creativity, and they insist on structure. It’s not just done through a lot of good ideas; it takes diligence and well-planned strategies to be effective. Campbell & Company helped us bring those good ideas to life with discipline and creativity— and we’re carrying that forward.”
Three Things We Know About Great Campaigns
Fair warning: we’re about to summarize several thousand words of campaign thinking into three bullet points. If one catches your attention, click through. We’ve got plenty more to say on the subject.
1. There are gifts you can only ask for in campaigns.
Not every major gift or every major donor—but enough of them that campaigns often offer a unique upside.
2. Campaigns create a moment around your mission.
They’re communications vehicles as much as fundraising vehicles, and they concentrate attention and build engagement around the biggest ideas in your strategic vision.
3. Campaigns take your fundraising program to the gym.
They challenge your organization to build cultivation skills, increase investment in fundraising, and overhaul old systems—and all of that stays with you after the campaign ends.
And they’re more flexible than you might think.
If you’re thinking big with your mission and ready to take your organization to the next level of fundraising, there’s probably a campaign structure that fits you just right.
Success starts in the planning stage
Think every feasibility study is the same?
We’ll get you “the number” and back it up with deep insights from your database and your donors’ hearts and minds—but that’s just the beginning. A Campbell & Company Campaign Planning Study delivers more:
Custom Campaign Design
Every Campbell campaign begins with a custom strategy that lays out your ultimate potential, your path (or paths) to success, and what organizational commitments you need to make to get there. No two are the same.
Detailed Road Map
Expect dozens of detailed tactical recommendations that your team can start implementing right away. We’ll lay out everything you need to clarify your vision and strengthen your case, engage your leadership, build your staff and systems, and engage your donors toward their greatest gifts ever.
Your All-In Moment
Everything we do together is building toward the moment when your key leaders look each other in the eye and say “we’re doing this.” At every step, we’ll engage your board, leaders, donors, and staff to listen to their voices, answer their questions, build buy-in and momentum.
All-in partnership, all the way to goal
Campaign Implementation
When you’re ready to go, we’re ready to help. With experts across fundraising strategy, campaign communications, data and operations, we can help you build momentum in every area of your campaign—and lasting capacity and strength in your fundraising program.
Every campaign collaboration is unique—where do you need an expert partner and extra set of hands?
Execute your strategy, adapt to changing circumstances, and keep your leaders, volunteers, and staff fully aligned and focused on the most important actions at every stage of the campaign.
Staff up for critical periods and keep your campaign cooking through staff and leadership transitions while you build the long-term capacity of your team and program.
Create the branding, messaging, materials, and strategy you need to inspire your greatest gifts yet and rally your stakeholders as champions and ambassadors for your campaign.
Develop the reports, dashboards, and analytics you need to manage your campaign from pipeline to results, and build the team and practices you need to drive campaign success and long-term capacity.
Help your executive and volunteer leaders thrive in their campaign roles, engage your team in better ways of working, and help everyone master their campaign message.
Let’s Move Your Mission Forward—Together.
We’re ready to invest in your success. Are you?