As the regional demand for health care began to exceed the Center’s capacity, PeaceHealth Southwest Washington Medical Center Foundation began to build a new eight-story patient tower featuring a cutting-edge healthcare design.
The Foundation planned a $15 million campaign to help offset the construction; however its goal represented an ambitious step forward from its past campaigns, which never exceeded $3 million, and its annual giving, which raised between $800,000 and $1 million each year.
Campbell & Company helped the Foundation craft a compelling campaign case and conducted nearly 50 one-on-one meetings to test and refine the case, cultivate top major gift prospects and recruit volunteer leadership.
We then helped the Foundation train President and CEO John Kortum, Foundation and Medical Center Board members and other internal constituents in fundraising activities, and our consultant assisted Foundation staff and volunteers in cultivating and soliciting lead gift donors and appropriately sequencing gifts. We also produced an eight-minute campaign movie to communicate the campaign case to a wide variety of constituents.