For 45 years, RMHC Bay Area has partnered with children’s health care providers in the Bay Area to keep families together and near the medical care their ill or injured children need, when and where they need it most. Today, RMHC Bay Area serves critically ill children through a network of Ronald McDonald House Charites programs that provide housing, meals, and psychosocial support inside or nearby Lucile Packard Children’s Hospital Stanford and UCSF Benioff Children’s Hospitals in San Francisco and Oakland.
What We Heard
RMHC Bay Area was planning a new campaign to ensure every major children’s hospital in the Bay Area has a comprehensive range of housing, meal, and support services; to tackle the crisis of food insecurity for families with children in the hospital; and to launch new technology, programs, and partnerships to help families find the resources they need. To make this possible, RMHC sought to build the first comprehensive Ronald McDonald House Program for families and children at UCSF Benioff Children’s Hospital Oakland, create Family Rooms at each of its partner hospitals, expand its regional meal program serving children’s hospitals and clinics throughout the Bay Area, and ensure a holistic approach to family support through new partnerships and resources.
With a strategic plan already in place, RMHC was looking for a partner to determine the amount of capital to be raised in support of RMHC’s plans, develop compelling campaign communications for a multi-phase campaign, and help RMHC connect with new corporate and community partners in the Oakland area.
Campbell & Company validated RMHC’s $30 million goal to rally support for its campaign priorities and built a campaign plan to provide a roadmap to a successful campaign. In addition, we developed a powerful campaign vision, case for support, and messaging to engage stakeholders and build a foundation for effective communication throughout RMHC’s campaign, named By Your Side. Lastly, we provided recommendations for RMHC’s organizational structure by creating a stronger staffing model to engage donors and build stronger donor connectivity, in an effort to engage donors both by serving families in the house and connecting donors with others that are interested in the mission.
“This is our second campaign with Campbell & Company, and we couldn’t ask for a better partner. With their integrated approach and deep expertise, they’ve become a true extension of our team – informing our decision-making, honing our message, and providing a clear roadmap for success. Campbell & Company has given our leadership the confidence to move forward with this next phase of growth – and we know we’re going to support many more kids and families as a result.”
Using the data captured from a capacity analysis of potential donors, Campbell & Company mapped out a model to strengthen donor relationships through enhanced relationship management. We also implemented Campbell & Company’s proprietary software Beam Insights, providing RMHC Bay Area quantitative analysis and real time reporting and insight into the philanthropic potential of their donor community. Our roadmap toward campaign success for the 30M initiative kicked off successfully with the support of RMHC Bay Area’s Board upon completion of the campaign planning study.