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Planned Parenthood of Metropolitan Washington, DC


Planned Parenthood of Metropolitan Washington, D.C. (PPMW) has been providing high-quality, affordable healthcare to individuals in the metropolitan Washington, D.C. area for 80 years.

In 2012, PPMW recognized that it had outgrown its main health center in downtown DC, a facility that was located far away from much of its patient population. As a result, the PPMW Board voted to sell the center and build a new facility.


PPMW partnered with Campbell & Company to conduct a campaign planning study, including a capacity analysis of PPMW’s donor database and campaign case development. At the same time, PPMW received a $5 million pledge toward the new center from Alfred Moses in memory of Carol Whitehill Moses, a former PPMW Board President. Building on that momentum, we provided counsel throughout the campaign, guiding PPMW as it recruited a campaign committee and leveraged the leadership pledge to motivate other major donors.

Our Executive Search practice also recruited a Director of Development with deep campaign experience who helped institute a relationship management system. Our Fundraising team worked with the new Director of Development, major gift officers, and the President and CEO to solicit significant gifts from supporters who were not previously major donors to PPMW.

"I can say this with complete sincerity: we could not have done this campaign without Campbell & Company."

-Dr. Laura Meyers, President and CEO, Planned Parenthood of Metropolitan Washington, DC

Planned Parenthood of Metropolitan Washington, DC raised nearly $20 million in private gifts and opened the Carol Whitehill Moses Center in the fall of 2016. The campaign also had a lasting impact on PPMW’s fundraising infrastructure, equipping it with a much more effective major gifts program.