Fundraising Communications 5: Campaign Case Development and Communications
A major campaign is more than just a fundraising strategy—it’s a statement about the future of your mission. That’s why defining and communicating your campaign case for support is so important. A powerful case drives every other aspect of your campaign strategy—attracting the strongest volunteers, inspiring unprecedented gifts, and fueling the hard work of your staff. It also represents one of the most significant challenges in preparing for a campaign. Whether you’re thinking ahead to your next campaign or already underway, this in-depth webinar will give you concepts, examples, tools, and tricks for defining and communicating your campaign case.