Minnesota Orchestra

The Challenge

The Minnesota Orchestra sought to fortify its reputation as a prestigious musical organization. The Orchestra needed to expand its revenue stream, and it was also planning to develop an amphitheater. 

The Process

Campbell & Company tested a $150 million campaign to enhance the Minnesota Orchestra's reputation, gather a large audience, and continue to build a financially stable orchestra. We provided a capacity analysis, a database review, interviews with leadership and staff, a supporter survey, and external interviews with 35 donors. We recommended that the orchestra take on a five-year campaign and an $80 million goal. 

The Impact

We recommended that the Orchestra execute a five-year initiative to double its annual fund, which led to an additional $20 million. Following the successful completion of the plan, funding will increase by $100 million over several years. The Orchestra is now slated for both short-term and long-term financial success. 

 

Photos Courtesy of Minnesota Orchestra

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