It’s not just an annual report—it’s a reflection on a remarkable year of change. That’s the mindset we took when our longtime client The Fenn School asked us to revamp their annual Report of Giving, building on the messaging we had developed during a successful campaign and transforming it from a summary of gifts to a narrative of donor-driven impact.
On the heels of a successful $20 million campaign for a new campus center, financial aid, and teacher and program growth, we saw an opportunity to tell a bigger story about philanthropy: to celebrate the community’s generosity, to generate excitement about major changes on campus, and to build understanding about philanthropy as a force for change.
From the annual fund to one of the most transformative campaigns in school history, we brought together statistics, testimonials, and storytelling to convey the breadth of philanthropy’s impact at Fenn, and to recognize donors not only for the gifts they made, but for what their gifts made possible. Through the voices of the donor community and the school community—parents, grandparents, teachers, alumni, and students—we showed that philanthropy touches all.
