The American Civil Liberties Union

The Challenge

The American Civil Liberties Union retained Campbell & Company for a comprehensive set of services. Like many progressive organizations, the ACLU experienced a surge in donor support following the 2016 presidential election and wanted to take advantage of this important moment to enhance major gift fundraising practices across the organization and reforecast fundraising goals given the groundswell of support and philanthropic capacity among its donor base.

The Process

We assessed fundraising progress and operations to reforecast national and affiliate fundraising goals, evaluated the major gift program, and guided the organization through the change management associated with the rollout of these activities.

The Impact

While our work remains in progress, we have recently brought together leaders from several affiliates to provide input on the reforecast goals and revised major gift strategy, and we are now beginning to turn to a broader network-wide rollout that will enhance and streamline fundraising operations across the organization.

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