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Your #GivingTuesday Toolkit: How to Win with Strategy, Content, and Stewardship

#GivingTuesday-Toolkit.pngAlthough it’s technically still summer, #GivingTuesday is fast approaching—mark your calendars for November 28, 2017!

Since its inception in 2012, we have seen exponential growth in the popularity and visibility of #GivingTuesday. Now a global movement engaging thousands of organizations worldwide, it’s a day when charities, families, businesses, community centers, and individuals around the world will come together for a common purpose: to celebrate generosity and to give to their favorite causes.

In 2014, Campbell & Company created the “Short and Sweet Guide to #GivingTuesday” to assist our mission-driven friends as they prepare for the big day. Each year since, we have released an updated version, expanding our toolkit with additional recommendations surrounding end-of-year fundraising, giving platforms, and new donor stewardship. This year’s 4.0 version includes updates to reflect current trends, plus a whole new section on tracking #GivingTuesday’s extended impact on annual fund efforts.

Download our #GivingTuesday Toolkit 4.0 and begin planning today.

If you’re looking for additional insights, be sure to register for our September 27th webinar: Activating Broad-Based Support with #GivingTuesday & Crowdfunding. As always, we’re here to provide guidance across the nonprofit sector. Feel free to contact me with any questions you may have, and best of luck with #GivingTuesday—and beyond.

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Kelsey Nelson
About Kelsey Nelson Kelsey’s passion for nonprofits drives her efforts to help them achieve and sustain growth through the power of philanthropy. She enjoys assisting organizations with strategic goal setting...
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