Major Giving During a Crisis: An Article Collection

To guide your major gift team as they navigate uncertainty, we compiled an article collection that explores how to make the most of the four pillars of major gift fundraising—Leadership, Staff & Systems, Case for Support, and Donor Engagement—in times of crisis.

If your organization is navigating a challenging situation, we know now more than ever is the time to stick to your mission and implement best practices. In this collection, we share strategies to help build relationships, leverage donor data, tweak donor communications, and retain high-performing fundraisers.

The collection includes the following articles:

• How Nonprofit Leaders Can Build Relationships During Times of Crisis
• How to Use Donor Data to Develop a Crisis Fundraising Strategy
• So You Did Your Crisis Communications. Now What?
• Six Messages or Less: Why the Best Fundraising Cases Fit on a Notecard
• Hiring and Keeping High-Performing Fundraisers

Check out our COVID-19 resource page for more guidance and don’t hesitate to contact us with any questions.