The recently released Giving USA 2014 report describes broad trends in healthcare philanthropy. Total giving reached $335.17 billion in 2013, a 4.4 percent increase in current dollars and a 3.0 percent increase in inflation-adjusted dollars.
Here, we break down important trends from the report and make broad recommendations for healthcare organizations as they build their fundraising programs. We welcome your thoughts and questions; please don’t hesitate to contact Adam Wilhelm at firstname.lastname@example.org
The health subsector received the fifth-largest share of charitable dollars in 2013, at 10 percent of the total.
Giving to health organizations grew 6 percent in 2013, totaling $31.86 billion.
Since the end of the Great Recession in 2009, giving to health organizations realized a moderately healthy increase in contributions. Between 2009 and 2013, giving to these organizations rose 12.5 percent in inflation-adjusted dollars.
The steady flow of contributions to health in 2013 and recent years reflects donors’ commitment to such causes as researching cures for cancer or paralysis, supporting hospitals and other medical facilities, and buttressing health policy initiatives.
We recommend that healthcare organizations:
We welcome your comments below. Want to learn more? Contact Adam Wilhelm, Senior Consultant, Campbell & Company.
About the Campbell & Company Healthcare Practice
The Campbell & Company Healthcare Team are experts in healthcare philanthropy and staff management. We understand the context in which healthcare organizations operate, and create a structure and process within that context, tailored to your community, that allows philanthropy to grow. For 37 years, we have helped hundreds of healthcare institutions succeed in growing and sustaining their programs.
Campbell & Company maintains offices in Chicago, Los Angeles, Portland, the San Francisco Bay Area, Seattle and Washington, DC. For more information, please telephone (877) 957-0000 toll free, email email@example.com or visit www.campbellcompany.com.