The AHP Annual Report on Giving for FY2011 shows continued growth in healthcare fundraising. “As we move into 2013, hospitals and other healthcare organizations have reason to be encouraged about their philanthropic potential,” says Adam Wilhelm, Senior Consultant at Campbell & Company, a national fundraising consulting and executive search firm based in Chicago. “On average, we have seen healthcare giving not only rise to pre-recession levels, but reach its highest level in more than a decade.”
Key data points from the report include:
While the environment for healthcare philanthropy continues on a postitive trajectory, a strategic approach to ongoing challenges is required for continued and accelerated growth. Leaders of healthcare foundations and philanthropy programs should be examining:
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