Creating an Annual Giving Strategic Plan

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Annual Giving Fundamentals

Creating a plan for your annual fund is an essential step to ensure its success. This training explores the fundamentals of a good strategic plan, including foundational elements to focus on, necessary steps to build the plan, what to watch for during the year, and how to make mid-course corrections.

  • Training length: 40 minutes

SHAUN KEISTER, PHD

Shaun brings 22 years of development experience to Campbell & Company’s Annual Giving team. He also serves as the Vice Chancellor for Development and Alumni Relations for UC Davis.

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