Building a Successful Phonathon Program

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Annual Giving Fundamentals

Phonathons and telemarketing initiatives have been a critical component of annual giving programs for decades—and they can still be an effective tool in your annual giving toolbox. This training discusses the key building blocks of a successful telemarketing effort and how to maximize your returns.

  • Training length: 41 minutes


"My team found the annual giving trainings very informative and well-produced. These trainings would be particularly of use to small organizations looking to enhance their annual fund program or as a professional development option for annual fund managers who are looking to grow in their roles. 6 trainings for $1,000 seems like a really smart and affordable investment!" - Elizabeth Damore, Director of Development, Pacific Northwest Ballet

"Campbell & Company is my go-to for outside campaign counsel and support. Now they’ve curated all their content expertise into a great annual fund training program. Since campaign success is built on a strong annual fund, this training is a must for any development office." - Christine Bork, Chief Development Officer, American Academy of Pediatrics

The series challenges gift officers to set up a framework for building an Annual Giving Program to achieve specific goals. Overall, it stresses the importance of sharing narratives, communicating in a timely manner, customizing efforts, and giving donors opportunities to have extended privileges.” - Elaine Curry, Annual Giving Manager, The Children's Inn at NIH


A founding member of Campbell & Company’s Annual Giving team, Brian has worked in the field and as a consultant for more than 18 years. He currently serves as the President of the Emeril Lagasse Foundation.

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