Understanding Annual Giving: An Overview

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Annual Giving Fundamentals

Annual giving is a critical part of any organization’s fundraising efforts. In an effort to create habitual giving, it focuses on acquiring, retaining, reactivating, upgrading, and stewarding donors through various tools and strategies. This training covers the fundamental elements and strategies of annual giving.

  • Training length: 37 minutes


"My team found the annual giving trainings very informative and well-produced. These trainings would be particularly of use to small organizations looking to enhance their annual fund program or as a professional development option for annual fund managers who are looking to grow in their roles. 6 trainings for $1,000 seems like a really smart and affordable investment!" - Elizabeth Damore, Director of Development, Pacific Northwest Ballet

"Campbell & Company is my go-to for outside campaign counsel and support. Now they’ve curated all their content expertise into a great annual fund training program. Since campaign success is built on a strong annual fund, this training is a must for any development office." - Christine Bork, Chief Development Officer, American Academy of Pediatrics

The series challenges gift officers to set up a framework for building an Annual Giving Program to achieve specific goals. Overall, it stresses the importance of sharing narratives, communicating in a timely manner, customizing efforts, and giving donors opportunities to have extended privileges.” - Elaine Curry, Annual Giving Manager, The Children's Inn at NIH


Lacie brings more than 12 years of annual giving experience to her role as Annual Giving Consultant with Campbell & Company. She also serves as the Senior Director of Annual Philanthropy for the University of Oregon.

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