Understanding Annual Giving: An Overview

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Annual Giving Fundamentals

Annual giving is a critical part of any organization’s fundraising efforts. In an effort to create habitual giving, it focuses on acquiring, retaining, reactivating, upgrading, and stewarding donors through various tools and strategies. This training covers the fundamental elements and strategies of annual giving.

  • Training length: 37 minutes


Lacie brings more than 12 years of annual giving experience to her role as Annual Giving Consultant with Campbell & Company. She also serves as the Senior Director of Annual Philanthropy for the University of Oregon.

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