Annual Giving Fundamentals: Full Series

Annual Giving Fundamentals

Created by our team of annual giving experts with more than 85 years of combined experience, this series of six trainings walks you through the fundamental elements of an effective annual giving program.

Campbell & Company’s on-demand curriculum delivers the tools you need—when it’s convenient for you. Strengthen your overall strategy with our full package of trainings:

  • Understanding Annual Giving: An Overview: 37 minutes
  • Building a Successful Phonathon Program: 41 minutes
  • Maximizing Direct Mail: 31 minutes
  • Harnessing Email and Online Giving: 37 minutes
  • Creating an Annual Giving Strategic Plan: 40 minutes
  • Leveraging Benchmarking: 37 minutes

By participating in the full series, you will earn 3.75 CFRE continuing education points.


Our team of experts live and breathe annual giving—working on the frontline of fundraising at prominent organizations across the country. They have the deep knowledge and broad experience to elevate your annual giving acumen.

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