Annual Giving Fundamentals: Full Series

Annual Giving Fundamentals

Created by our team of annual giving experts with more than 85 years of combined experience, this series of six trainings walks you through the fundamental elements of an effective annual giving program.

Campbell & Company’s on-demand curriculum delivers the tools you need—when it’s convenient for you. Strengthen your overall strategy with our full package of trainings:

  • Understanding Annual Giving: An Overview: 37 minutes
  • Building a Successful Phonathon Program: 41 minutes
  • Maximizing Direct Mail: 31 minutes
  • Harnessing Email and Online Giving: 37 minutes
  • Creating an Annual Giving Strategic Plan: 40 minutes
  • Leveraging Benchmarking: 37 minutes


"My team found the annual giving trainings very informative and well-produced. These trainings would be particularly of use to small organizations looking to enhance their annual fund program or as a professional development option for annual fund managers who are looking to grow in their roles. 6 trainings for $1,000 seems like a really smart and affordable investment!" - Elizabeth Damore, Director of Development, Pacific Northwest Ballet

"Campbell & Company is my go-to for outside campaign counsel and support. Now they’ve curated all their content expertise into a great annual fund training program. Since campaign success is built on a strong annual fund, this training is a must for any development office." - Christine Bork, Chief Development Officer, American Academy of Pediatrics

The series challenges gift officers to set up a framework for building an Annual Giving Program to achieve specific goals. Overall, it stresses the importance of sharing narratives, communicating in a timely manner, customizing efforts, and giving donors opportunities to have extended privileges.” - Elaine Curry, Annual Giving Manager, The Children's Inn at NIH

By participating in the full series, you will earn 3.75 CFRE continuing education points.


Our team of experts live and breathe annual giving—working on the frontline of fundraising at prominent organizations across the country. They have the deep knowledge and broad experience to elevate your annual giving acumen.

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