Maximizing Direct Mail

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Annual Giving Fundamentals

Direct mail continues to be a staple of strong annual giving programs and an important part of a multi-channel solicitation plan. This training dives into best practices for segmentation, variable data, content, and messaging. It also covers how to measure success and make decisions for future direct mail strategies.

  • Training length: 31 minutes


"My team found the annual giving trainings very informative and well-produced. These trainings would be particularly of use to small organizations looking to enhance their annual fund program or as a professional development option for annual fund managers who are looking to grow in their roles. 6 trainings for $1,000 seems like a really smart and affordable investment!" - Elizabeth Damore, Director of Development, Pacific Northwest Ballet

"Campbell & Company is my go-to for outside campaign counsel and support. Now they’ve curated all their content expertise into a great annual fund training program. Since campaign success is built on a strong annual fund, this training is a must for any development office." - Christine Bork, Chief Development Officer, American Academy of Pediatrics

The series challenges gift officers to set up a framework for building an Annual Giving Program to achieve specific goals. Overall, it stresses the importance of sharing narratives, communicating in a timely manner, customizing efforts, and giving donors opportunities to have extended privileges.” - Elaine Curry, Annual Giving Manager, The Children's Inn at NIH


Melissa is the Executive Director of Annual and Special Giving at the Iowa State University Foundation and serves as an Annual Giving Consultant for Campbell & Company. She has been working in the annual giving field for more than 13 years.

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