Leveraging Benchmarking

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Annual Giving Fundamentals

Annual giving is a perfect balance between the art and science of fundraising. This training will focus on the science side, delving into the importance of analyzing results from current efforts, using that analysis to develop effective strategies, and benchmarking your annual giving program with others.

  • Training length: 37 minutes


"My team found the annual giving trainings very informative and well-produced. These trainings would be particularly of use to small organizations looking to enhance their annual fund program or as a professional development option for annual fund managers who are looking to grow in their roles. 6 trainings for $1,000 seems like a really smart and affordable investment!" - Elizabeth Damore, Director of Development, Pacific Northwest Ballet

"Campbell & Company is my go-to for outside campaign counsel and support. Now they’ve curated all their content expertise into a great annual fund training program. Since campaign success is built on a strong annual fund, this training is a must for any development office." - Christine Bork, Chief Development Officer, American Academy of Pediatrics

The series challenges gift officers to set up a framework for building an Annual Giving Program to achieve specific goals. Overall, it stresses the importance of sharing narratives, communicating in a timely manner, customizing efforts, and giving donors opportunities to have extended privileges.” - Elaine Curry, Annual Giving Manager, The Children's Inn at NIH


A founding member of Campbell & Company’s Annual Giving team, Brian has worked in the field and as a consultant for more than 18 years. He currently serves as the President of the Emeril Lagasse Foundation.

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