Trainings

On-demand learning that gives you the tools to create greater impact—and grow in your career.

Annual Giving Fundamentals: Full Series

Annual Giving Fundamentals: Full Series

New

Created by our team of annual giving experts with more than 85 years of combined experience, this series of six trainings walks you through the fundamental elements of an effective annual giving program.

Campbell & Company’s on-demand curriculum delivers the tools you need—when it’s convenient for...

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Your Trainer: THE CAMPBELL & COMPANY ANNUAL GIVING TEAM

Our team of experts live and breathe annual giving—working on the frontline of fundraising at prominent organizations across the country. They have the deep knowledge and broad experience to elevate your annual giving acumen.

Understanding Annual Giving: An Overview

Understanding Annual Giving: An Overview

New

Annual giving is a critical part of any organization’s fundraising efforts. In an effort to create habitual giving, it focuses on acquiring, retaining, reactivating, upgrading, and stewarding donors through various tools and strategies. This training covers the fundamental elements and strategies...

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Your Trainer: LACIE LARUE

Lacie brings more than 12 years of annual giving experience to her role as Annual Giving Consultant with Campbell & Company. She also serves as the Senior Director of Annual Philanthropy for the University of Oregon.

Creating an Annual Giving Strategic Plan

Creating an Annual Giving Strategic Plan

New

Creating a plan for your annual fund is an essential step to ensure its success. This training explores the fundamentals of a good strategic plan, including foundational elements to focus on, necessary steps to build the plan, what to watch for during the year, and how to make mid-course...

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Your Trainer: SHAUN KEISTER, PHD

Shaun brings 22 years of development experience to Campbell & Company’s Annual Giving team. He also serves as the Vice Chancellor for Development and Alumni Relations for UC Davis.

Building a Successful Phonathon Program

Building a Successful Phonathon Program

New

Phonathons and telemarketing initiatives have been a critical component of annual giving programs for decades—and they can still be an effective tool in your annual giving toolbox. This training discusses the key building blocks of a successful telemarketing effort and how to maximize your returns.

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Your Trainer: BRIAN KISH

A founding member of Campbell & Company’s Annual Giving team, Brian has worked in the field and as a consultant for more than 18 years. He currently serves as the President of the Emeril Lagasse Foundation.

Leveraging Benchmarking

Leveraging Benchmarking

New

Annual giving is a perfect balance between the art and science of fundraising. This training will focus on the science side, delving into the importance of analyzing results from current efforts, using that analysis to develop effective strategies, and benchmarking your annual giving program with...

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Your Trainer: BRIAN KISH

A founding member of Campbell & Company’s Annual Giving team, Brian has worked in the field and as a consultant for more than 18 years. He currently serves as the President of the Emeril Lagasse Foundation.

Harnessing Email & Online Giving

Harnessing Email & Online Giving

New

As technology continues to evolve, there are more and more opportunities to use email and online giving as standalone appeals or to supplement other solicitation efforts. This training covers multiple strategies—from implementing email best practices and tracking key metrics to building effective...

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Your Trainer: LACIE LARUE

Lacie brings more than 12 years of annual giving experience to her role as Annual Giving Consultant with Campbell & Company. She also serves as the Senior Director of Annual Philanthropy for the University of Oregon.

Maximizing Direct Mail

Maximizing Direct Mail

New

Direct mail continues to be a staple of strong annual giving programs and an important part of a multi-channel solicitation plan. This training dives into best practices for segmentation, variable data, content, and messaging. It also covers how to measure success and make decisions for future...

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Your Trainer: MELISSA HANNA ROWAN

Melissa is the Executive Director of Annual and Special Giving at the Iowa State University Foundation and serves as an Annual Giving Consultant for Campbell & Company. She has been working in the annual giving field for more than 13 years.

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