Created by our team of annual giving experts with more than 85 years of combined experience, this series of six trainings walks you through the fundamental elements of an effective annual giving program.
Campbell & Company’s on-demand curriculum delivers the tools you need—when it’s convenient for...
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Annual giving is a critical part of any organization’s fundraising efforts. In an effort to create habitual giving, it focuses on acquiring, retaining, reactivating, upgrading, and stewarding donors through various tools and strategies. This training covers the fundamental elements and strategies...
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Creating a plan for your annual fund is an essential step to ensure its success. This training explores the fundamentals of a good strategic plan, including foundational elements to focus on, necessary steps to build the plan, what to watch for during the year, and how to make mid-course...
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Phonathons and telemarketing initiatives have been a critical component of annual giving programs for decades—and they can still be an effective tool in your annual giving toolbox. This training discusses the key building blocks of a successful telemarketing effort and how to maximize your returns.
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Annual giving is a perfect balance between the art and science of fundraising. This training will focus on the science side, delving into the importance of analyzing results from current efforts, using that analysis to develop effective strategies, and benchmarking your annual giving program with...
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As technology continues to evolve, there are more and more opportunities to use email and online giving as standalone appeals or to supplement other solicitation efforts. This training covers multiple strategies—from implementing email best practices and tracking key metrics to building effective...
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Direct mail continues to be a staple of strong annual giving programs and an important part of a multi-channel solicitation plan. This training dives into best practices for segmentation, variable data, content, and messaging. It also covers how to measure success and make decisions for future...
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