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In 7 Benefits to Starting a Planned Giving Program, we learned how planned gifts can benefit an organization. However, when approaching individuals for a planned gift, it is important to understand and then explain to a potential donor how a planned gift can benefit him or her as well as the organization. Planned gifts can come in many different forms and they each have their own nuances, but below are a few key donor benefits to giving a planned gift.

Campbell & Company News, Fundraising Tips, Planned Giving