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 Between 2000 and 2010, parent giving to colleges and universities rose nearly 50 percent.[1] As this trend continues to gain momentum, higher education institutions are searching for best practices to engage parents and capitalize on this growing revenue stream. As of 2013, more than 500 colleges and universities across the U.S. have parent programs, 82 percent of which carry out active fundraising—a dramatic increase from just 44 percent in 2003. A great deal of these programs are quite new with many being less than 10 years old[2]; however, as with all philanthropic initiatives, understanding your donor base and building relationships are at the core of successful parent engagement.

Nonprofit Trends, Higher Education News, Fundraising Tips

2016 was the third year of consecutive growth in U.S. charitable giving, with philanthropy reaching a new high of $390.05 billion according to Giving USA 2017: The Annual Report on Philanthropy. In a year of decreased bequests and mega-gifts, this growth represented a modest advance propelled by the widespread generosity of individuals.

Nonprofit Trends, Giving USA, Fundraising

As the sixth largest economy in the world and a powerhouse of innovation, California affects the entire philanthropic market. To better understand philanthropy in California, we assembled a comprehensive overview of giving trends in the state since the Great Recession of 2007–2009. This report is designed to help professionals and organizations in California navigate the uneven philanthropic landscape that has persisted ever since the banking and housing crises of those years first hit. As a harbinger of larger trends throughout the nation, we also hope this report will inform individuals engaged in philanthropic work in communities and other regions throughout the nation.

Nonprofit Trends, Nonprofit News, Giving USA, Campbell & Company Research Findings, West Region

According to Giving USA 2017: The Annual Report on Philanthropy, Americans set a new giving record in 2016, contributing $390.05 billion to a wide range of nonprofit organizations. This outcome is remarkable, if more modest than some anticipated, as there were fewer mega-gifts of more than $200 million and bequests dropped 9.0 percent in current dollars. While the 2016 growth rate in total giving—2.7 percent in current dollars—was below the five-year average, the results reflect broad-based philanthropic support in smaller amounts that culminated in a record year of giving.

Nonprofit Trends, Nonprofit News, Giving USA, Fundraising

Academic institutions have experienced a dramatic increase in matriculation of students from
around the world as our economy and society have globalized in the last few decades. According to the Open Doors Report on International Exchange, the number of international students in the U.S. reached a record high of 1,043,839 in the 2015-2016 academic year.[1]

Nonprofit Trends, Higher Education News, Independent Schools, Fundraising Tips, Campbell & Company Research Findings, West Region

In 100 short days, President Trump’s administration set off an unprecedented whirlwind of activity and headlines, resulting in widespread speculation about the attendant political, social, and economic consequences. Across the nonprofit sector, many organizational leaders continue to wonder how enacted, proposed, and future changes could impact their fundraising efforts and what steps they should take to safeguard their missions.

Nonprofit Trends

Nonprofit leaders are wondering how to take on 2017 with a new presidential administration. With Trump wasting little time to sign Executive Orders and alter pre-existing policies, more changes are sure to come. For now, Campbell & Company assembled the following recommendations to help nonprofit leaders respond and push for success. Moving forward, we will maintain a close eye on new developments and relay additional recommendations as necessary.

Nonprofit Trends

According to Giving USA: The Annual Report on Philanthropy, 2015 set a record as America’s most generous year in philanthropy with a total of $373.25 billion, a direct reflection of both economic improvement and the dedication of philanthropists driving Americans to record levels of giving.

Nonprofit Trends, Nonprofit News, Higher Education News, Giving USA, Fundraising

CHICAGO, IL (June 14, 2016) - In 2015, charitable giving in the U.S. reached a total of $373.25 billion - an increase of 4.1 percent in current dollars between 2014 and 2015, according to Giving USA 2016: The Annual Report on Philanthropy. The increase in charitable giving by all sources marks consecutive, record-setting years in total giving, a direct reflection of both economic improvement and the dedication of hardworking philanthropists driving Americans to record levels of giving.     

“The results this year—milestones for giving in the USA—are truly inspiring. The total of $373.25 billion is 2.1% of the Gross Domestic Product (GDP), a watermark reinforcing Americans’ commitments to organizations that impact both their lives and those of their fellow citizens,” says Peter Fissinger, President & Chief Executive Officer of Campbell & Company, a national fundraising consulting and executive search firm for nonprofits. “The continued upward trend is heartening, and those of us in this industry will strive to help the organizations we serve build upon such generosity, further advancing their missions in the world.” 

Nonprofit Trends, Giving USA