Nonprofit News

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In 2017, charitable giving in the United States reached a new milestone, surpassing $400 billion for the first time and recording the highest inflation-adjusted level ever. Responding to a growing economy, Americans contributed $410.02 billion to organizations across the nonprofit sector, according to Giving USA 2018: The Annual Report on Philanthropy.

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2017 was a tumultuous 12 months, full of highs and lows for the nonprofit sector—both nationally and regionally. How are organizations in the Eastern United States coping with the change and uncertainty the past year wrought, and what are they expecting 2018 to bring?

To complement our East team’s 2018 fundraising outlook published in December, we gathered perspective from individual voices in the area. We spoke with four nonprofit leaders to understand what trends are affecting their organizations and how they plan to respond in 2018.

Read on for their most salient insights and advice for the coming year.

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Each year, the Campbell & Company East team counsels nonprofits across the Northeast, East Coast, and beyond. We caught up with them to see what fundraising trends are most prominent in their geographical area, how organizations are adapting, and what regional leaders should expect in 2018.

From data analytics to activated donors, Jeff, Christina, and Elise shared their predictions and on-the-ground insights in the interview below.

Nonprofit Trends, East, Fundraising

Finding a new leader to fill a crucial role in an organization is always a balancing act between internal priorities and external concerns. Each year, sector-wide trends influence talent acquisition and management. With 2018 on the horizon, we sat down with two of our Executive Search team members to understand what’s in store for the next 12 months.

Read our interview with Kris and Dan for insight on what organizations, nonprofit leaders, and search committees should keep in mind during the coming year. 

Nonprofit Trends, Executive Search, Talent Management, Talent Management Strategies

2017 has been a year of unexpected headlines and constant change—beginning with an influx of donor support to progressive organizations and ending with accelerated tax reform efforts. As the year wraps up, Campbell & Company is looking ahead to 2018: We convened our executive team to talk through prevailing trends and gather expert insight on what’s to come.

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The 2016 presidential election was called, and the reaction was swift: gifts poured into nonprofits typically associated with progressive causes, from the environment to social justice. Popularly termed “rage giving,” this grassroots phenomenon continued into 2017, as donors responded to President Trump’s travel ban as well as other executive orders and announcements. Metrics from the giving surge lit up the news—$24 million raised online by the American Civil Liberties Union in one weekend,[1] 300,000 gifts to Planned Parenthood in six weeks,[2] a 50-fold increase in online gifts to the Anti-Defamation League on November 9th.[3]   

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Scarce resources for Alaska’s nonprofits. A booming retirement age population in Idaho. A shaky economy in Montana following a year of dramatic growth. Oregonians embracing donor-advised funds. Tech professionals flocking to Washington.

The five states that make up the Northwest each face distinct philanthropic challenges and opportunities. While several major studies are published on U.S. giving each year, regional data is traditionally less accessible. To address this gap and help Northwest nonprofits adapt to the philanthropic landscape in which they operate, we created “Unique Northwest: Distinct Giving Trends and Strategies for Five Distinct States.”

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 Between 2000 and 2010, parent giving to colleges and universities rose nearly 50 percent.[1] As this trend continues to gain momentum, higher education institutions are searching for best practices to engage parents and capitalize on this growing revenue stream. As of 2013, more than 500 colleges and universities across the U.S. have parent programs, 82 percent of which carry out active fundraising—a dramatic increase from just 44 percent in 2003. A great deal of these programs are quite new with many being less than 10 years old[2]; however, as with all philanthropic initiatives, understanding your donor base and building relationships are at the core of successful parent engagement.

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2016 was the third year of consecutive growth in U.S. charitable giving, with philanthropy reaching a new high of $390.05 billion according to Giving USA 2017: The Annual Report on Philanthropy. In a year of decreased bequests and mega-gifts, this growth represented a modest advance propelled by the widespread generosity of individuals.

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As the sixth largest economy in the world and a powerhouse of innovation, California affects the entire philanthropic market. To better understand philanthropy in California, we assembled a comprehensive overview of giving trends in the state since the Great Recession of 2007–2009. This report is designed to help professionals and organizations in California navigate the uneven philanthropic landscape that has persisted ever since the banking and housing crises of those years first hit. As a harbinger of larger trends throughout the nation, we also hope this report will inform individuals engaged in philanthropic work in communities and other regions throughout the nation.

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