Nonprofit News

Access the latest news in the nonprofit sector.

What’s on the horizon in 2019 for philanthropy and the nonprofit sector? We took a moment to discuss emerging trends with our executive team as the year gets going.   

Peter, Julia, and Kate shared their insights and predictions on tax reform, broad-based giving, online fundraising, and beyond. Read on for their perspective and advice for the year ahead 

Nonprofit Trends, Fundraising Tips, Fundraising, Blog

As nonprofit fundraisers look at the year ahead, it’s clear that rapid changes in technology show no signs of slowing. As technology moves forward, your donors’ expectations for their online giving experiences and their behavior online change too.

While nobody can fully predict where online fundraising is going, it’s likely that these four noteworthy online fundraising trends will shape the success of your operation this year. I’d love to hear what other online trends you’re seeing. Drop a note below or send an email to me at sarah.barnes@campbellcompany.

Nonprofit Trends, Fundraising, Fundraising Tips, Blog, online fundraising

As 2019 continues to unfold, what external forces and organizational priorities are likely to impact nonprofit hiring and talent management?

We sat down with three of our Executive Search team members to discuss trends and topics that deserve attention from nonprofit leaders and board members, including emotional intelligence, the tight labor market, and diversity, equity, and inclusion.

Read on for our interview with Kris, Marian, and Dan for insights and advice to guide you in the year ahead.

Executive Search, Talent Management, Talent Management Strategies, Nonprofit Trends, Blog

According to the M+R 2018 Benchmarks Study, total online revenue for nonprofits grew by 23 percent in 2017. With online giving becoming increasingly essential to nonprofits’ fundraising models, every organization will need to make sure giving online is easy and fast.

In my work with nonprofits, I typically see three critical yet simple tactics that can boost giving. As you read through these, feel free to email me with any questions at sarah.barnes@campbellcompany.com or weigh in below in the comments section.

Nonprofit Trends, Fundraising, Fundraising Tips, Blog, online fundraising

In my post, Three Critical (and Simple) Tactics for Boosting Your Online Fundraising, I talk about simplifying the path from clicking on your website or email to making a donation. For this blog, I want to dig in a bit more on a subject that I think makes a big difference in optimizing your email fundraising efforts AND one that I love talking about: calls to action.

CTAs are those buttons or graphics that grab donors’ attention, getting them to focus on what you want them to do. Whether you’re trying to get donations, volunteers, or signatures on a petition, call to action buttons are the number one driver of click-throughs on your emails, website, and other marketing materials, according to Campaign Monitor.

Nonprofit Trends, Fundraising, Fundraising Tips, Blog, online fundraising

In 2017, charitable giving in the United States reached a new milestone, surpassing $400 billion for the first time and recording the highest inflation-adjusted level ever. Responding to a growing economy, Americans contributed $410.02 billion to organizations across the nonprofit sector, according to Giving USA 2018: The Annual Report on Philanthropy.

Fundraising, Giving USA, Nonprofit News, Nonprofit Trends, Video, Blog


2017 was a tumultuous 12 months, full of highs and lows for the nonprofit sector—both nationally and regionally. How are organizations in the Eastern United States coping with the change and uncertainty the past year wrought, and what are they expecting 2018 to bring?

To complement our East team’s 2018 fundraising outlook published in December, we gathered perspective from individual voices in the area. We spoke with four nonprofit leaders to understand what trends are affecting their organizations and how they plan to respond in 2018.

Read on for their most salient insights and advice for the coming year.

Nonprofit Trends, Fundraising, East, Fundraising Tips

Each year, the Campbell & Company East team counsels nonprofits across the Northeast, East Coast, and beyond. We caught up with them to see what fundraising trends are most prominent in their geographical area, how organizations are adapting, and what regional leaders should expect in 2018.

From data analytics to activated donors, Jeff, Christina, and Elise shared their predictions and on-the-ground insights in the interview below.

Nonprofit Trends, East, Fundraising

Finding a new leader to fill a crucial role in an organization is always a balancing act between internal priorities and external concerns. Each year, sector-wide trends influence talent acquisition and management. With 2018 on the horizon, we sat down with two of our Executive Search team members to understand what’s in store for the next 12 months.

Read our interview with Kris and Dan for insight on what organizations, nonprofit leaders, and search committees should keep in mind during the coming year. 

Nonprofit Trends, Executive Search, Talent Management, Talent Management Strategies

2017 has been a year of unexpected headlines and constant change—beginning with an influx of donor support to progressive organizations and ending with accelerated tax reform efforts. As the year wraps up, Campbell & Company is looking ahead to 2018: We convened our executive team to talk through prevailing trends and gather expert insight on what’s to come.

Fundraising, Fundraising Tips, Nonprofit Trends