Nonprofit News

Access the latest news in the nonprofit sector.

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SPOILER ALERT! Were you surprised when Daenerys went Mad Queen in Season 8, Episode 5 of Game of Thrones? Were you thinking to yourself, “whoa, I knew she was tough, but I didn’t know she felt like that?”

In the same way Daenerys threw us all for a loop—sometimes (though hopefully with no fire involved) our donors surprise us, too. In fact, it’s common for us to make assumptions about what our base of supporters wants to hear without stopping to unpack the diverging values and motivations that are active within it.

Marketing, Communications Strategies, Blog, online fundraising

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On Friday, December 18, 2015, President Obama signed the Permanent IRA rollover into law. H.R. 2029 retroactively reinstates the IRA Charitable Rollover provision originally enacted into law in 2006. The Charitable Rollover provision gives donors age 70 ½ and older the opportunity to transfer up to $100,000 from their IRA to a qualified public charity free of federal income tax.

Nonprofit Trends, Marketing

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Chicago, IL (December 1, 2015) – Today marks the fourth annual #GivingTuesday event and we are eager to see this year’s participation continue to grow exponentially. Nonprofits across the globe have been sharing their stories and promoting their cause through various social media platforms resulting in more support leading up to #GivingTuesday. This year at Campbell & Company we shared our #GivingTuesday tips and tricks through our toolkit, webinar, and blog. It has been a pleasure assisting our nonprofit partners make the most of #GivingTuesday over the past few months and we are looking forward to hearing the results of these efforts.

Nonprofit Trends, Marketing

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GivingTuesday is fast approaching and excitement around the day is growing. Plans are being executed, tweets are being posted, and gifts may have already started to arrive as a result of your efforts. If this describes your #GivingTuesday campaign then you are likely on your way to success. However, the reality of day to day demands and expectations of your other fundraising programs can get in the way of a fully executed plan, so if you are struggling to gain momentum these last few weeks before December 1st, here are some quick tips to jump start your progress: 

Nonprofit Trends, Fundraising Tips, Marketing

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Google is rewarding sites it deems “mobile-friendly” and penalizing those that are not. As of Tuesday, April 21, sites that are not compliant with Google’s Mobile Optimization Guidelines will not rank as high in Google’s mobile search.

Why does mobile-friendly matter?

With mobile search continuing to grow (60% of online traffic is from mobile, according to ComScore), the importance of reaching your donors and constituency through mobile is essential. However, this change could mean that when someone tries to find your organization’s website using a mobile device such as a smartphone or tablet, it may be harder to find.

Marketing