As more students transition from one school to the next during their undergraduate years, engaging and soliciting these students as potential donors is becoming more challenging.
Access the latest news in the nonprofit sector.
The recently released Giving USA 2014 report describes broad trends in higher education philanthropy. Total giving reached $335.17 billion in 2013, a 4.4 percent increase in current dollars and a 3.0 percent increase in inflation-adjusted dollars. The education subsector received the second-largest share of charitable dollars in 2013, at 16 percent of the total.
The Council for Advancement and Support of Education (CASE) and Campbell & Company released the findings of a joint global survey focused on development and alumni relations professionals at higher education institutions of every type to gather perspectives and best practices on a critical but often neglected area: student philanthropy.
The issue of shorter tenures among chief development officers (CDOs) has become a national discussion. Recent studies show that tenures for chief development officers are becoming notably shorter. A nationwide survey conducted in 2012 by Campbell & Company, a nonprofit consulting and executive search firm for nonprofits suggests that the retention rate for CDOs is now around one to two years. Overwhelmingly, CDOs (75%) and CEOs (61%) cited “unrealistic expectations” as the driving factor behind CDO turnover.
A Synopsis from Giving USA and the 2012 Voluntary Support of Education Survey
There are 105 HBCUs, but very few have strong development departments.
The Center on Budget and Policy Priorities (CBPP) recently released estimates of funding cuts and tuition increases at public colleges and universities over the last five years. The results, to say the least, are concerning. State funding has decreased by an average of 28 percent, while public college and university tuitions have increased by an average of 27 percent.
Is there ever an awkward time to accept the donation of a large bequest? I can argue yes if it is made in the midst of a campaign that has not considered that type of donation in advance. Because by not building a planned giving component into the campaign, such a donation mid-stream can turn into a messy proposition.