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The landscape of healthcare philanthropy continues to change rapidly. Facing challenging economic  conditions, healthcare institutions have increasingly turned to philanthropy to combat declining overall revenues and help bridge a period of uncertainty with the advent of the Affordable Care Act (ACA).

Fundraising Tips, Healthcare Trends, Campbell & Company Research Findings

Traditionally healthcare foundations kick off their fundraising with a special event, which acts as the main driver of their philanthropic revenue. As organizations pay more attention to increasing revenue sources, many have started focusing on enhancing and building major gift programs. The goal is to diversify donation sources and decrease reliance on special events.

Healthcare Trends

There were 98 mergers and acquisitions (M&A) among hospitals and health systems in 2013, up 3 percent from 2012, and more than 50 percent from 2010, according to a survey by Kaufman Hall. According to the Healthcare M&A Watch, a Modern Healthcare report, the deal volume in hospital mergers has shrunk while the value per deal has risen in the first quarter of 2014.

Healthcare Trends

The health care market has been going through considerable changes including many physicians shifting from having their own private practice to salaried jobs. According to the American Medical Association (AMA) about 60 percent of family doctors and pediatricians, 50 percent of surgeons and 25 percent of surgical subspecialists are  already employees rather than independents. That number is predicted to grow.

Healthcare Trends

The recently released Giving USA 2013 report describes broad trends in healthcare philanthropy. Here, we break down important trends from the report and make broad recommendations for healthcare organizations as they build their fundraising programs. We welcome your thoughts and questions; please don’t hesitate to contact Adam Wilhelm at adam.wilhelm@campbellcompany.com.   

Nonprofit Trends, Healthcare Trends, Giving USA

Hospitals are waking up to a new fundraising landscape. The environment has been challenged by the recent recession as well as changing healthcare mandates. Both are creating sweeping changes in the business of healthcare. As a result, philanthropic operations are becoming more strategic, and the role of philanthropy is increasing in stature as it becomes a more dependable source of consistent revenue for its institutions.  

Healthcare Trends, Fundraising