Nonprofit News

Access the latest news in the nonprofit sector.


In my experience with senior and C-suite level executive search, I have had the opportunity to look at various ways organizations aim to attract and retain talent. In an increasingly competitive market for fundraising talent, organizations have implemented performance incentive programs – which provide ways to increase pay beyond base salary – to boost their compensation packages. The questions often asked of me, however, is whether incentive programs are ethical or effective, and if so, how do they work. After conducting informal research, which consisted of asking peer nonprofit leaders for their thoughts on the topic, it became clear that there was an opportunity to further explore this area and understand more about how these reward programs work.   Particularly, healthcare institutions have found that performance incentive programs do encourage fundraising staff to meet goals.

Nonprofit Trends, Talent Management Strategies, Healthcare Trends, Campbell & Company Research Findings, Executive Search, West Region

How do you inspire a community to even consider providing philanthropic support to a hospital that for years asked for nothing in return except the fees it charged for its services?

That was the problem faced by a community hospital client that went from for-profit ownership to ownership by a not-for-profit system.The new owners were investing millions in upgrading the community’s hospital and health care infrastructure and wanted to form a closer partnership with the community, a partnership that extended into the community’s philanthropic coffers. Sound impossible? It’s not as hard as you’d think.

Campbell & Company News, Nonprofit News, Healthcare Trends

Donors are saturated with communication from nonprofits—by mail, phone, email, and social media. With so many important issues and compelling cases, connecting with your donors in a meaningful way is critical. Healthcare institutions have a unique opportunity because donors—and prospects—are deeply embedded in the culture of the organization through the patient and family experience. Leveraging this connection can increase annual giving for both short-term success and long-term stability.

Campbell & Company News, Nonprofit News, Healthcare Trends

As healthcare philanthropy continues to evolve, the methods organizations use to identify and communicate with prospective donors also change. Our recent Grateful Patient Study  found that one of the most effective methods for transforming your patients into donors is through the effective training and management of physicians in fundraising.

Nonprofit Trends, Healthcare Trends, Fundraising

A healthcare organization’s annual giving program can create—and sustain—a healthy donor base. Annual giving programs are often the first step in a donor’s relationship with your organization, and an opportunity to immediately connect with grateful patients and families and assess their capacity and inclination. Several weeks ago I introduced “6 best practices” that can have a substantial impact on your organization’s overall fundraising efforts. 

Let’s get started with the first best practice, Donor Segmentation.

Nonprofit Trends, Fundraising Tips, Healthcare Trends

Since I first became involved in healthcare fundraising, it has become increasingly difficult to meet the stewardship expectations of donors. The increased use of technology in all facets of modern life has led to an environment where people expect instant gratification and a high level of service—and not just in commerce—the  modern donor has come to rely on personalization, quick response times, and a high level transparency from the nonprofit organizations that they support.

Campbell & Company News, Fundraising Tips, Healthcare Trends

The landscape of healthcare philanthropy continues to change rapidly. Facing challenging economic  conditions, healthcare institutions have increasingly turned to philanthropy to combat declining overall revenues and help bridge a period of uncertainty with the advent of the Affordable Care Act (ACA).

Campbell & Company News, Fundraising Tips, Healthcare Trends, Campbell & Company Research Findings

Traditionally healthcare foundations kick off their fundraising with a special event, which acts as the main driver of their philanthropic revenue. As organizations pay more attention to increasing revenue sources, many have started focusing on enhancing and building major gift programs. The goal is to diversify donation sources and decrease reliance on special events.

Campbell & Company News, Healthcare Trends